Why Clickbait Journalism Has No Place in Agriculture
Clickbait journalism has no place in agriculture. According to Webster’s Dictionary, it refers to something (such as a headline) designed to make readers want to click on a hyperlink, especially when the link leads to content of dubious value or interest. Author note: This is primarily designed to draw readers to advertising content.
Chris Howie.
Recently, a troubling trend has emerged in mainstream media focused on agriculture. Many stories seem geared towards inflaming opinion rather than presenting factual information. While it may be impossible to eradicate this “clickbait nonsense,” recognizing it for what it is can help mitigate emotional responses that have no basis in reality. It’s essential to dismiss what we cannot change and view these articles primarily as tactics for generating advertising revenue.
Celebrating Our Industry
After attending the recent weaner sales, I calculated that 28 agents present had undergone training through the Agency and Supply Chain program at Wodonga TAFE. To date, nearly 350 agents across Australia have benefited from this initiative, which has garnered support from MLA. It plays a critical role in enhancing professionalism and agency skills for the future generation.
I take immense pride in the Australian Stock and Station Agency industry. While we are not without flaws, we remain one of the last relationship-based trades. Unlike the US sale barn system that relies heavily on auctioneer talent, Australian agents depend on their reputation, experience, and community engagement.
Some journalistic narratives are overtly negative and dismissive of the positive contributions of stock agents. For producers who claim, “I don’t need an agent,” they essentially become their own agents, as someone must manage the marketing. It’s amusing to note that the non-agent crowd rarely discusses failed trades; instead, they focus on the commissions saved.
Understanding External Factors
Chinese Tariff: It’s crucial not to let external factors cause undue distress. Processors will adapt to effectively supply China once tariff conditions change. For the cattle industry, it’s essential to focus on genetics, feed, and weight gain while overseeing livestock performance after leaving the farm gate.
Chasing Price: In sports, teams must focus on executing their plan rather than chasing the ball. The same principle applies to cropping. Recent patterns reveal that short-term, lucrative options can lead to oversupply the following year. This is evident in the recent rush to Wagyu production. While diversification can be beneficial, it’s vital to have a strategy in place.
100 Percent Cropping: Reports are emerging of farmers selling all livestock to focus solely on cropping in less favorable areas. This approach can backfire, especially during less-than-ideal seasons. Mixed farming often proves more resilient, offering additional income sources when crops are underperforming.
Cattle Market Insights
Weaner Sales: This season has seen a notable improvement in cattle weight, increasing by 15 to 20 kg due to favorable conditions. Steers fetched prices between $5.00 to $5.90, with some elite pens even surpassing $6. Importantly, breed-based price variances were minimal, showcasing the robustness of the market.
Heifers also attracted significant interest, particularly Limousin. Most ranged from $4.35 to $5.00, with competitive bidding evident throughout the sale series.
PTIC Females: The market remains buoyant for pregnant heifers, where elite specimens are selling for up to $3500, though many are still affordable in the $2700 – $3200 range.
Sheep and Lamb Market Update
Lambs:
This is the season for heavier lambs emerging from stubble and pasture. Supplementing feed can enhance weight gain and profitability. While a slight price dip may occur due to supply, strong overall demand should maintain price levels.
Wool:
The wool market is experiencing a resurgence, with quality 19-21 microns yielding impressive returns of around $2000 – $2200 per bale. This represents a considerable increase from last year, uplifting industry sentiments significantly.
For producers, the key is to focus on what can be controlled. Prices will stabilize, and relationships with agents should be leveraged to secure better contracts and improve overall market position.
Looking Ahead: Opportunities and Challenges
- Evaluate PTIC heifers.
- Consider SIL ewes with starter jackets.
- Focus on finishing existing stock efficiently.
- Maintain high-quality sire selections.
- Capitalize on positive trends in sheep and lamb markets.
- Lock in wool pricing to ensure financial stability.
- Collaborate with agents to devise comprehensive plans.
- Retain livestock, as they are essential for covering expenses.
Chris Howie is a regular market columnist for Beef Central and Sheep Central and serves as the CEO of RMA.
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