Coalition Pledges $1.5 Million to Combat Fake Meat Mislabeling
The Coalition has promised to allocate $1.5 million towards preventing Australian families from unknowingly purchasing plant-based products disguised as meat if they win the upcoming Federal Election on 3 May.
Plant based mince in a local supermarket.
Nationals leader David Littleproud has vowed to protect consumers and the meat and livestock industry by implementing recommendations from the 2022 Don’t Mince Words: Definitions of Meat and Other Animal Products Senate Inquiry.
“Labor’s failure to deliver accurate and clear labeling has led to families being deceived into buying plant-based products under the guise of cheap meat like beef or chicken. The Coalition is committed to rectifying this issue,” said Mr. Littleproud.
The previous Coalition Government introduced Country of Origin labeling to ensure transparency for Australian consumers, a move lauded for promoting truth in labeling.
Mr. Littleproud criticized Labor for not taking sufficient action on food labeling, citing their 24-25 Budget allocation of $1.5 million for research and industry collaboration as inadequate.
“The Coalition is determined to address inaccurate labeling that disadvantages Australian farmers and confuses consumers. We will ensure that Aussies can trust the meat they purchase and farmers receive due recognition for their quality produce,” he added.
With a focus on supporting local producers and safeguarding consumer interests, the Coalition’s proposed measures aim to uphold integrity in the meat industry and prevent deceptive marketing practices.
