Countdown to the 2025 EYCI Guessing Competition Winner

As we approach the final moments of the 2025 Guess the Value of the EYCI by Year’s End competition, anticipation is building. With only a week left until Beef Central announces this year’s champion, around 30 to 40 readers are still in contention for the coveted prize.

The competition kicked off earlier this year, inviting participants to predict the EYCI’s final value on December 9. Currently, the indicator stands at 888.69c/kg (dressed weight equivalent), showing a slight decline from its peak of 909.9c on November 19.

With the close of business set for December 9, fluctuations in the EYCI are still possible, and participants are closely monitoring the market. The volatility of Australian cattle markets has been evident throughout 2025, with young cattle prices swinging dramatically—plummeting to a low of 610c/kg in January before recovering significantly from mid-July.

Exciting Prizes Await the Winners

Beyond the thrill of competition, this year’s victor and runner-up will take home impressive prizes totaling nearly $1000.

For the winner: A $650 voucher to the renowned Australian country wear brand S. Kidman Australia.

S. Kidman Australia, known for its rich history in the cattle industry, has ventured into new territory this year with a premium, heritage-inspired clothing and footwear collection that captures the essence of the Australian outback.

From high-quality boots and apparel to oilskin jackets and accessories, S. Kidman provides a wide range of products celebrating Australia’s unique culture and landscapes.

For more information about S. Kidman’s fascinating history and innovative clothing line, click here.

Runner-up prize: A bottle of Penfolds 389 Shiraz—often referred to as “the poor man’s Grange.”

• The 2025 competition will conclude based on the EYCI indicator figure at the close of business on Tuesday, December 9. The winners will be announced in Beef Central on December 10.