Cranswick’s Strategic Shift: A New Era in Poultry Production

Cranswick, a well-established British meat producer with a strong legacy in pig farming, is successfully navigating towards diversification. Historically rooted in pork production, the company is increasingly realizing a significant revenue stream from the poultry market, bolstered by strategic acquisitions. In addition, the company is delving into the realms of pet food and even hummus, showcasing a remarkable pivot in its business model.

Expansion into the Poultry Sector

The board at Cranswick recently made a pivotal decision to make inroads into the poultry sector, which includes turkey production. This move is not just about expanding their product line but is part of a broader strategy to diversify and capture a greater market share in the UK.

A Growing Presence in Exports

While the company’s primary focus remains on the domestic UK market, Cranswick is also amplifying its export activities. This dual approach ensures a robust operational base while exploring international opportunities, contributing to a well-rounded growth strategy.

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