Sun Pacific Launches “Irresistibly Cute” Campaign for Cuties Brand

Pasadena, California-based Sun Pacific is excited to announce a vibrant new marketing campaign for its popular Cuties brand of mandarins. This fresh initiative aims to capitalize on the robust momentum observed in the mandarin category as we head into the competitive holiday season.

Highlighting Brand Values

Titled “Irresistibly Cute,” the campaign focuses on the core attributes that have always defined the Cuties brand: sweetness, convenience, and family appeal. The playful tone of the campaign is specifically designed to resonate with shoppers and enhance their shopping experience during the holiday season and beyond.

Pioneering the Mandarin Market

Since its launch in 2002, Cuties has led the way in making mandarin oranges available coast-to-coast, introducing millions to the joy of easy-to-peel, seedless mandarins. Sun Pacific views this new campaign as a reflection of its leadership in the category and its commitment to maintaining a strong emotional connection with consumers.

Commitment to Unapologetic Cuteness

“This season, we’re launching a campaign that is unapologetically and irresistibly cute,” said Sarah Deaton, director of marketing at Sun Pacific. “No other brand owns cuteness like Cuties does. We’re serving up smiles with a side of vitamin C, and we’re not toning the cuteness down for anyone.”

Multi-Channel Marketing Strategy

The “Irresistibly Cute” campaign will be rolled out across various platforms, including digital advertising, social media, influencer partnerships, and in-store activations. Retailers are encouraged to support this initiative through eye-catching Cuties merchandising “Wow” displays designed to enhance visibility and engage shoppers within the produce department.

Impressive Market Performance

According to Circana data, the mandarin category achieved nearly $1.8 billion in domestic sales during the last winter season. Cuties stands out as the largest brand in terms of dollar sales and is also the fastest-growing, outpacing its competitors by almost 10%. The brand leads in average weekly sales per store, with an impressive 61% of shoppers returning to purchase Cuties again, alongside an influx of new consumers choosing the brand.

Website Revamp and Consumer Engagement

Sun Pacific has also modernized the Cuties website to align with the new campaign, featuring wellness information, crafts, activities, recipes, and snacking ideas. These website updates aim to engage shoppers further while encouraging repeat purchases at retail. Consumers can also join the Cuties Club to access digital coupons and promotional offers.

Collaborate with Sun Pacific

Retailers interested in tailored merchandising or promotional initiatives are encouraged to connect directly with Sun Pacific sales representatives for further information and support.

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