UNION, N.J. (February 27, 2025) — Deep Indian Kitchen, the #1 fastest-selling brand in natural
frozen entrees[1] available in over 21,000 stores nationwide,[2]
today announced its newest innovative product line: Momo Dumplings. Unlike other dumplings, Deep Indian Kitchen’s
first-of-its-kind Momos burst with vibrant, bold Indian sauces and flavors like
Chicken Tikka Masala, further fueling the booming frozen snack category as the
demand for global flavors grows. Ready in minutes, the dumplings are available
in four popular varieties — Chicken
Tikka Masala, Butter Chicken, Chicken Curry, and Veggie Masala — and can be enjoyed as a flavorful appetizer,
snack, or meal. The new line will launch at Natural Products Expo West 2025 in
Anaheim, CA at Deep Indian Kitchen’s booth #5437 in Hall E, and will be
available in retail at Stop & Shop, Publix, Giant, Hannaford, and more in
late spring and early summer.
“At
Deep Indian Kitchen, we’re all about creating robust and remarkable flavor
experiences that bring India to life, and our newest innovation, Momo
Dumplings, has truly raised the bar,” said Kiernan
Laughlin, General Manager at Deep Indian Kitchen. “Our Momo Dumplings
feature the vibrant sauces and bold spices of our best-selling entrees,
creating an experience that’s saucier than a potsticker and creamier and more
flavorful than a soup dumpling. Dumplings are now the #1 fastest growing
appetizer in the frozen category,[3] and as consumer demand
skyrockets we’re thrilled to introduce the first Indian flavors to the
segment.”
Momo
Dumplings are popular across the Himalayas, including India, and have been
exploding in popularity on restaurant menus in the U.S. and India due to their
unique flavor profiles within the familiar dumpling format. While Momo
Dumplings share textural similarities with traditional dumplings, Deep Indian
Kitchen has changed the flavor experience by infusing each dumpling with its
trademark Indian sauces, becoming the first to deliver a burst of bold,
authentic Indian flavor in every bite. Deep Indian Kitchen”s innovative Momo
Dumplings also include packets of palette-balancing coriander chutney for an
additional layer of flavor that completes the traditional Indian dumpling
restaurant experience, right at home.
To learn more about Deep Indian Kitchen,
visit deepindiankitchen.com
or follow along on Instagram @deepindiankitchen.
###
About Deep Indian Kitchen
The
Deep Indian Kitchen brand was created and launched in 2019. It is owned by Deep
Foods Inc., the 3-generation Indian-American family company that has been the
largest manufacturer of Indian food for the Indian-American community since
1977. True to the “Deep” name, which symbolizes
“enlightenment” in India, the brand was created to help all Americans
learn more about India by elevating and expanding access to modern,
high-quality Indian food, and guiding them through the cuisine’s vast culinary
experiences. Deep Indian Kitchen has quickly become one of the fastest-growing
food brands in the US. Its deeply flavorful, ready-in-minutes meals, breads,
and appetizers are currently available in the frozen section of more than
21,000 stores nationwide, and at its fast-casual Deep Indian Kitchen restaurant
in New Jersey.
Deep
Indian Kitchen’s roots in enlightenment extend to its mission to share the best
of Indian culture through food that not only tastes good but also does good.
Every purchase of Deep Indian Kitchen’s products benefits the Deepkiran
Foundation, a company-founded charitable organization, which helps provide
access to education for underprivileged children in rural India.
For
more information on Deep Indian Kitchen or to find Deep Indian Kitchen products
at the store, visit deepindiankitchen.com and follow the brand on Instagram @deepindiankitchen.
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[1] SPINS, Total US: MULO, Units/TDP, TDP>29,
24 weeks ending 12/29/24
[2] SPINS, Total US: MULO + Natural + Conv,
Stores Selling, L12 weeks ending 12/29/24
[3] SPINS, Total US: MULO + Natural Channel,
Frozen Natural Dumplings and Natural Appetizers, Dollar growth, 52 weeks ending
01/26/25
