DeltaTrak Unveils Enhanced FlashLink NOW for Improved Cold Chain Visibility

Pleasanton, California-based DeltaTrak announced on February 5 that it has launched the latest generation of its FlashLink NOW real-time loggers. This innovative product offers fresh produce suppliers expanded visibility into cold chain conditions as retailer requirements for shipment acceptance become increasingly stringent across the U.S. grocery sector.

Meeting Retailer Demands with Comprehensive Data

With the new FlashLink NOW loggers, DeltaTrak has gained approval from major U.S. retailers. Beyond just temperature monitoring, the loggers, when integrated with the UBQ Network, deliver real-time insights into key shipment metrics such as departure and arrival times, dwell time, and security events like unauthorized door openings.

“As retailer inbound programs evolve, they are becoming more data-driven and less forgiving with respect to temperature and arrival time compliance,” said Fred Wu, CEO of DeltaTrak. “Our technology empowers suppliers to transition from retrospective reporting to real-time insight, enabling quicker responses and risk reductions. This approval highlights a significant industry shift towards real-time visibility as a fundamental requirement across the cold chain.”

Innovative Features for Shippers

For suppliers shipping fresh products like produce, floral arrangements, meat, poultry, and seafood, ensuring that monitoring devices are activated before transit is crucial. The new FlashLink NOW loggers feature an on-device LCD screen that allows shippers to visually confirm activation before the shipment departs.

Leveraging the UBQ Network

The UBQ Network is a comprehensive digital platform that consolidates services from various cold chain providers, transforming raw shipment data into actionable insights. Suppliers utilizing FlashLink NOW loggers gain access to this powerful network, which offers services such as inspections, claims support, digital cargo insurance, carbon emissions reporting, and compliance resources tailored to streamline inbound requirements.

Driving Real-Time Decisions in the Fresh Supply Chain

The UBQ Network, powered by DeltaTrak, is designed to seamlessly connect cold chain data with various tools, services, and partners throughout the fresh supply chain. As regulatory, compliance, and data visibility demands grow, this integrated platform facilitates faster and more informed decision-making for suppliers, shippers, and logistics partners by leveraging real-time data.

DeltaTrak continues to lead the way in cold chain monitoring and real-time tracking solutions for temperature-sensitive and high-value products on a global scale.

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