Egg Farmers of Canada Launches Creative ‘Eggs Everywhere’ Campaign

Egg Farmers of Canada is thrilled to announce the launch of its vibrant new marketing initiative titled ‘Eggs Everywhere.’ This exciting campaign aims to inspire Canadians to embrace the versatility of eggs as staple meal options, subtly reminding them of the endless culinary possibilities waiting in their refrigerators.

Campaign Goals and Insights

According to Glen Jennings, Chair of the Marketing and Nutrition Committee, “Eggs are an important staple in Canadian kitchens and make any meal or snack delicious and nutritious.” This campaign is designed to encourage more mealtime moments and snacking opportunities. Its light-hearted approach is perfect for showcasing the versatility of eggs, suitable for any meal or time of day.

Dynamic Media Presence

The Eggs Everywhere campaign, developed in collaboration with Rethink, highlights the beloved Get Cracking® brand. This multifaceted approach features a blend of traditional and digital advertising strategies, including:

• Connected and traditional television ads
• Digital marketing initiatives
• Billboards and transit advertisements
• Interactive pop-up sampling events

Additionally, a selection of online influencers will engage audiences through the popular #EggsAnytime hashtag, further broadening the campaign’s reach and encouraging discussions about the benefits of incorporating eggs into daily meals.

Creative and Engaging Messaging

“We’re excited to share these playful scenarios, highlighting the unique shape of an egg in our creative,” explains Natalie Rumscheidt, Director of Marketing and Nutrition at Egg Farmers of Canada. The goal of this initiative is to keep eggs at the forefront of consumers’ minds while building kitchen confidence and showcasing how easy it is to create delicious meals with readily available ingredients like eggs.

Building on Past Success

This campaign builds upon the award-winning Eggs Anytime strategy, which emphasizes the many ways eggs can be incorporated into meals throughout the day. From quick, hassle-free omelettes to nutritious snacks, eggs offer a myriad of easy meal solutions.

Explore More

For those looking for inspiration, Egg Farmers of Canada encourages visitors to check out eggs.ca for a variety of recipes and helpful tutorials. You can also catch the latest Eggs Everywhere advertisements HERE.

About Egg Farmers of Canada

Egg Farmers of Canada has been a leading agricultural organization for six decades, managing the national supply of eggs while advocating for consumption. The organization represents over 1,200 regulated egg farmers and their families from coast to coast. For more information, visit eggfarmers.ca.