Introducing Godshall’s Chicken Bacon: A Lean, Flavorful Alternative

Godshall’s Quality Meats has recently unveiled an innovative new product: Godshall’s Chicken Bacon. Made from premium whole muscle chicken and crafted with finesse in Godshall’s smokehouse, this product promises a delightful twist on traditional bacon.

Initial Launch and Distribution Expansion

Chicken bacon first made its debut in August at Lowes Foods across the Carolinas. Following its successful launch, distribution is set to expand to over 200 Acme and Safeway stores in the Mid-Atlantic region this September, with plans for further retail expansion later this year.

A Healthier Choice for Consumers

“The Godshall’s sales team is excited to introduce Chicken Bacon,” stated JR Rivera, VP of Sales at Godshall’s Quality Meats. “This product offers consumers a flavorful, high-quality alternative to traditional bacon, catering to those seeking versatile options for various meal occasions.”

Godshall’s Chicken Bacon aligns with current consumer trends focused on lean protein and ingredient transparency. Compared to pork bacon, it boasts 75% less fat, is gluten- and MSG-free, made from cage-free U.S.-raised chickens, and is infused with authentic wood smoke, avoiding artificial flavors.

Market Insights and Consumer Appeal

Recent survey data reveals a compelling market potential for Chicken Bacon:

• 64% of consumers find chicken bacon appealing.
• 52% indicate intent to purchase, particularly among Gen Z and Millennials, with a notable 58% driven by health-conscious goals.
• 85% of turkey bacon consumers expressed interest in Chicken Bacon, indicating a willingness to pay a premium.

Versatile and Ready to Cook

Chicken Bacon offers a unique protein option that meets evolving consumer preferences:

• Made from premium chicken cuts for consistent texture and quality.
• Smoked with real wood for an authentic flavor experience.
• Easy preparation in an oven, air fryer, or microwave.
• Highly versatile, perfect for breakfast, sandwiches, salads, and more.

“Gen Z and Millennials are driving the trend towards health-conscious eating,” noted Eva Balazs, Director of Marketing at Godshall’s Quality Meats. “They are ingredient-aware and value lean proteins while prioritizing taste. Chicken Bacon addresses this demand, providing real meat and a flavorful cooking experience. For retailers, it’s an excellent addition to the bacon aisle and a ready-to-serve option for restaurateurs.”

[RELATED: Godshall’s Expands Distribution to Meijer, ShopRite Stores]