Note from the editor
Innovation has been a cornerstone of driving growth within the food and beverage space. But amid rapidly shifting trends and pullbacks in consumer spending, it is arguably as important as it’s ever been.
Companies are innovating well-known brands that have in some cases been around for decades as they look to turn around declining sales and meet consumer demand for healthier and functional ingredients. Innovation is also bringing brands into new sections of the grocery store, broadening their reach and expanding occasions for consumption.
To support these innovations, companies are adopting technologies like artificial intelligence in order to track consumer trends and quickly launch new products. In other cases, companies like Kraft Heinz use AI to add efficiencies to the manufacturing process and meet demand.
In this trendline, explore how CPG giants such as Coca-Cola and Mondelēz International are approaching innovation, particularly as companies face headwinds from inflation and changing consumer sentiment.
Christopher Doering
Senior Reporter
