Ceva is amplifying its influence in Asia by assisting poultry producers in the automation of broiler gender sorting, following numerous successful installations within the region.
Though manual sexing has been a long-standing practice, it is becoming increasingly challenging for hatcheries due to two significant issues: a decreasing pool of skilled labor and variable accuracy rates in manual sorting.
Why Gender Sorting Is a Growing Priority in Asia
As market pressures evolve, gender sorting has emerged as a critical factor for enhancing production efficiency:
- Export markets impose stringent criteria for weight and flock uniformity.
- Differential growth rates between males and females enable tailored feeding and slaughter planning.
- The scarcity of skilled manual sorters is a growing concern.
- Automated systems guarantee consistent and accurate results, vital for hatchery success.
Introducing Genesys: Tailored Automation for High-Volume Hatcheries
The Genesys system provides hatcheries with a robust and scalable solution for automated gender sorting:
- Delivers stable and high accuracy levels.
- Easily integrates with existing automated systems.
- Accommodates large production capacities.
- Promotes sustainability while minimizing waste.
Advantages Along the Broiler Value Chain
Achieving accurate gender sorting improves performance across all production stages:
- Facilitates more precise feeding strategies.
- Ensures uniform flocks on farms.
- Enhances processing efficiency.
- Reduces losses and boosts overall outcomes.
A Shift Towards Smarter Production
Through the implementation of Genesys, Ceva is paving the way for more predictable and efficient hatchery operations. This transition was evident at the Gender Sorting Symposium held in Singapore on March 24-25, 2026, where industry leaders emphasized the increasing significance of gender sorting in the future landscape of broiler production.
The Role of Genesys at the Gender Sorting Symposium in Singapore

The symposium brought together experts across the industry, highlighting the transformative effects of gender sorting on poultry production. Attendees included:
- Hatchery managers utilizing advanced automation.
- Production and farm managers.
- Poultry nutrition experts.
- Processing specialists concerned with carcass uniformity.
This diverse participation demonstrated how gender sorting plays a critical role across the entire broiler value chain, from hatch to processing.
Major Themes and Insights from the Symposium
Key discussions centered around:
- Advancements in hatchery automation.
- Precision tools to enhance chick quality.
- Innovative methods for achieving flock uniformity.
- The impact of consistent accuracy on performance and welfare.
Speakers emphasized that precise sorting during hatching results in more predictable production outcomes.
Focusing on Genesys
The Genesys system emerged as a focal point due to its capacity to deliver high efficiency at an industrial scale, ensuring accurate and repeatable results. Its ability to integrate seamlessly into modern hatchery operations and promote sustainability through optimized logistics makes it a preferred choice among hatcheries looking for reliable automation solutions.
Strategizing for the Future
The Singapore symposium illuminated a clear trajectory: Asian hatcheries are set on adopting smarter, more precise, and sustainable production methodologies. With its established credibility, Genesys is poised to support producers in this pivotal modernization phase.
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