Jordanian-based Mezete Introduces its Extensive Line of Fresh, Preservative-Free Middle Eastern Foods, Including Dips, Sauces, Soups, Stews, and More Booth #: [N1602]
Anaheim, CA – March 4-7, 2025 – Global or “Ethnic’ foods is a fast-growing
segment within the grocery and restaurant business in the US and Europe and –
within that – Middle Eastern Foods is the fastest growing segment. This is just part of what has fueled the
rapid growth of Mezete — moving from just a few countries in 2022 to now over
45 countries today. Mezete is finally
landing in the US market and is proud to make its debut at Natural
Products Expo West in Anaheim, California, from March 4-7, 2025.
Known for offering a wide range of delicious, preservative-free Middle
Eastern foods. Mezete will showcase its full range of dips, sauces, soups and
stews. The brand is part of KASIH Foods, a well-established name across
the Middle East and Europe, sold at major retail outlets.
Not Just Hummus
Mezete isn’t just hummus—though their classic hummus is a crowd favorite! At
Expo West, Mezete will unveil a complete line of Non-GMO, vegan, preservative-free
Middle Eastern products, all made from the
finest ingredients indigenous to Jordan and the surrounding region. Visitors
will experience a wide selection of products including dips, sauces, stews,
soups, and To-Go snacks.
““Our mission is to bring the vibrant and diverse flavors of Middle
Eastern cuisine to health-conscious consumers in the U.S., Khaled Kasih, CEO of
KASIH Foods. “Middle Eastern cuisine is as rich and diverse as the desert
itself. With its intoxicatingly aromatic spices, plant-based proteins like
chickpeas and legumes, and healthy fats from sesame seeds and olives, it is a
cuisine that offers something for everyone, from vegetarians to vegans. As
popular as hummus and tahini continue to be, it seems as though the world is ready for more, and we at MEZETE are ready to
bring it to them.”
What Sets Mezete Apart?
What sets Mezete apart: While
Middle Eastern foods are growing immensely in popularity, there is a lack of
high-quality, authentic offerings for US shoppers to choose from. As an example, the two most popular Middle
Eastern dips (Hummus and Baba Ghanouj) get their smooth texture and rich taste
from generous portions of Tahini but US consumers (until now) have only had the
option of these dips made with low levels of Tahini and added (cheaper) oils. Mezete’s products are made without
compromise, so you get all the goodness and Richness of Tahini with no added
oils — as it was meant to be.
Utilizing UHT Technology, (broadly used in dairy), an
innovative cooking and preservation method developed by the company over two
decades of research, Mezete ensures its products stay fresh for up to 18
months without refrigeration. This technology allows Mezete to deliver
fresh-tasting products without compromising flavor, nutrition, or the
environment.
“Our unique technology and dedication to using only natural ingredients
have made Mezete the go-to brand for Middle Eastern foods,” says Kasih. “We
pride ourselves on using traditional ingredients like chickpeas, tahini, olive
oil, garlic, and spices such as cumin and sumac, ensuring every product
captures the authentic flavors of the region.”
Mezete’s Product Lineup at Expo West
- Dips: Classic Hummus, Red Hot Chili,
Zesty Za’atar, Baba Ghanouj, Sweet & Spicy Muhammara - Sauces: Classic Tahini, Shatta (Middle
Eastern Spicy Sauce - Soups: Smoked Wheat Freekeh
Soup, Spiced Lentil Adas Soup - Stews: Mulukhiyah (Vegan Stew),
Shakshouka (Tomato & Onion Base) - To-Go: Classic Hummus, Red Roasted
Pepper and Zesty Za’atar
All Mezete products are Non-GMO Project Verified, halal, vegan,
with no added oils. Most of the line is gluten-free as well.
Visit Mezete at Natural Products Expo
West
Join Mezete at Booth # [ N1602] to
experience these fresh, delicious Middle Eastern products made by our on-site
chef. Press appointments are available upon request, or feel free to stop by to
taste the difference.
About New Hope Network/Expo West
New Hope Network is a leader in the natural and organic products
industry. As the producer of Natural Products Expo West, New Hope
Network’s mission is to cultivate a high-integrity ecosystem that supports
health, joy, justice, and planetary regeneration.
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