TREVOSE,
Pa. – February 4, 2025 – Mini Melts USA, the leader in premium beaded ice cream, is teaming up with 7-Eleven,
Inc. to unveil an exclusive new flavor inspired by the Blue Raspberry flavored
Slurpee® drink. Capturing the nostalgia of the beloved frozen beverage in a
fun, beaded ice cream format, the new Mini Melts Slurpee Blue Raz offers
consumers a whole new way to enjoy their favorite treat while on-the-go.
Launching
in early Summer 2025 just in time for peak ice cream and Slurpee drink season, Mini
Melts Slurpee Blue Raz will be available at participating 7-Eleven®, Speedway® and
Stripes®
locations nationwide. With its refreshing, fruity flavor and signature Mini
Melts beaded texture, the new flavor is designed to be a crowd-pleaser during
the warm summer months.
“As
we continue to grow our presence in convenience and retail, this collaboration
with 7-Eleven perfectly embodies our mission to deliver “spoonfuls of fun’ with
every bite by crafting experiences that go beyond just product,” said Dan
Kilcoyne, president and CEO of Mini Melts. “The Mini Melts Slurpee Blue
Raz flavor brings together two iconic brands in a way that’s exciting for both
our fans and 7-Eleven customers.”
“At
7-Eleven, we’re all about thinking outside of the box with our Slurpee drink
flavors and products, mixing up bold and unexpected combos that keep our fans
coming back for their next brain-freezing adventure,” said Jasmeet Chawla,
senior vice president of merchandising at 7-Eleven (Center of Store and
Services). “The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable
treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy
indulgence of beaded ice cream.”
For
more information, visit minimelts.com.
About Mini Melts USA
Founded
in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S.,
offering a premium beaded ice cream experience made with 14% butterfat for
unmatched flavor and quality.
Mini
Melts is distributed through a variety of channels, including automated kiosks,
grab-and-go freezers, and custom serving carts and huts, all equipped with
-40°F cryogenic freezers to preserve the perfect temperature for a uniquely
enjoyable melt-in-your-mouth experience.
Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan
favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide.
Mini
Melts is headquartered in the Philadelphia Metro Area, with a manufacturing
facility in Norwich, Connecticut, and distribution centers strategically
located across the U.S. For more information, visit minimeltsusa.com or follow along on Facebook, Instagram and TikTok.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the
U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates,
franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In
addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises
Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands
such as Slurpee®, Big Bite® and Big Gulp®,
7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut
fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos.
7-Eleven offers customers industry-leading private brand products at
outstanding value. Customers can earn and redeem points on various items in
stores nationwide through its 7Rewards® and Speedy Rewards®
loyalty programs with more than 80 million members, place an order in the 7NOW®
delivery app in over 95% of the convenience retailer’s footprint, or rely on
7-Eleven for other convenient services. Find out more online at 7-eleven.com.
