Thomasville, Ga., January 27, 2025 – Nature’s Own®, America’s No. 1
selling bread brand, has announced a $500,000 donation to Make-A-Wish, the
global nonprofit that creates life-changing wishes for children with critical
illnesses.
Since 1980, Make-A-Wish has granted more
than 375,000 wishes to children with critical illnesses in the U.S., helping
them build the strength and hope needed to fight their battles. A granted wish
can be life-changing, bringing hope, unity, and a sense of normalcy to families
that can impact entire communities.
“We are truly honored to partner with Make-A-Wish on this
meaningful two-year journey, committing to help grant life-changing wishes,”
says Krystle Farlow, senior director of brand management for Nature’s
Own. “Together, we hope to continue to inspire and spread goodness, one
wish at a time.”
To celebrate this partnership, Nature’s Own has launched
the Slice of Hope Campaign introducing in-store displays with a
virtual “Well Wish Wall” on Nature’s Own website, where shoppers can submit their
well wishes for Wish kids to see. Additionally, special-edition bread packaging
on select loaves will highlight the collaboration with Make-A-Wish and share
inspiring stories from three wish kids: Addison, Aden and Joanna.
Addison was born with a respiratory
disorder, but she refuses to let her diagnosis hold her back from embracing
life to the fullest. Inspired by her fascination with Pearl Harbor, Addison
dreamed of experiencing the wonders of Hawaii. Through her wish, she explored
volcanoes, swam with dolphins, and fulfilled her greatest desire: horseback
riding on a breathtaking, majestic island.
When Aden’s wish for an epic fishing
trip came true, his energy soared after battling lymphoma. Aden and his family
spent a magical day cruising on a stunning lake, where he proudly reeled in a
4.8-pound bass. But for Aden, the highlight of the experience was forming new
friendships that will last a lifetime.
Joanna was born with an adventurous
spirit and refuses to let her congenital heart disease dim her curiosity,
especially when it comes to exploring different cultures. By the age of 5, she
had already developed a deep fascination with the Hawaiian lifestyle. Her dream
came true when she learned to surf along the breathtaking shores of the Aloha
State.
“We are
thrilled that Nature’s Own will support the Make-A-Wish mission by raising
funds and sharing the hope and joy of a wish to its customers through
wish-inspired packaging,” said Leslie Motter, president and CEO of Make-A-Wish
America. “We know that these wishes have a lasting impact on the wish kids,
their families and their communities, and we wouldn’t be able to deliver that
powerful impact without donors and corporate partners like Nature’s Own.”
To join the
Nature’s Own Slice of Hope campaign to help Wish kids like Addison, Aden and Joanna
fulfill their dreams and help fight their critical illness, make a donation to
Make-A-Wish today by visiting wish [dot] org/NaturesOwn. Click here for photos.
To learn more
about Nature’s Own follow along on Instagram, Facebook and Twitter.
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About Nature’s Own
Upholding a
commitment to quality, Nature’s Own Bread emphasizes freshness and irresistibly
soft texture, maintaining standards that were first introduced in 1977 by Flowers Foods (NYSE: FLO),
one of the largest producers of packaged bakery foods in the United States.
Today, Nature’s Own is America’s number one selling loaf bread brand* – known
for providing a variety of products with no artificial preservatives,
colors or flavors and no high fructose corn syrup. The brand offers a delicious
selection of fresh, soft variety breads, buns, rolls and more. *Circana loaf
dollar sales latest 52 weeks ending 12-22-24.
About Make-A-Wish ®
Make-A-Wish creates life-changing
wishes for children with critical illnesses. Founded in Phoenix, Arizona,
Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states
throughout the U.S. Together with generous donors, supporters, staff and more
than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to
children and their families when they need it most. Make-A-Wish aims to bring
the power of wishing to every child with a critical illness because wish
experiences can help improve emotional and physical health. Since 1980,
Make-A-Wish has granted more than 585,000 wishes in 50 countries worldwide;
more than 375,000 wishes in the U.S. and its territories alone.
FOR
MORE MEDIA INFORMATION: NaturesOwnPR@zimmerman.com
