New £100,000 Campaign to Boost Exports of Premium Scottish Salmon
A significant marketing initiative totaling £100,000 has been launched to enhance the sales of Label Rouge Scottish salmon across France and other key European markets. This campaign is a collaborative effort between the Scottish Government and the trade body Salmon Scotland, with each entity contributing £50,000.
Context and Market Dynamics
The announcement comes in the wake of ongoing uncertainties surrounding the US administration’s tariff policies. Recent updates from President Trump, including a further delay until August, have heightened concerns among Scotland’s salmon farmers.
France is currently the largest market for Scottish salmon, representing over half of all exports, amounting to an impressive £462 million in 2024. Notably, around a third of these exports carry the prestigious Label Rouge designation, which has been a symbol of superior quality for over 30 years. The goal is to increase its global market share to 15% by 2026.
Challenges and Opportunities
The recent UK-EU trade agreement presents opportunities for increased salmon exports to Europe. However, US tariffs are prompting competing producers to shift their focus more towards European markets, which could jeopardize the UK’s status as a leading food exporter in its largest overseas market.
Call for Action
Salmon Scotland is advocating for renewed discussions to eliminate the 10% tariff on exports to the United States.
A crucial meeting in April between Salmon Scotland’s chief executive, Tavish Scott, and First Minister John Swinney emphasized the growing impact of these tariffs on the industry.
Government Support
Mairi Gougeon, the Cabinet Secretary for Rural Affairs, Land Reform and Islands, remarked:
“Label Rouge salmon is an outstanding example of premium quality Scottish produce and I am delighted that we have been able to support its continued export success via our Marine Fund Scotland.
“We are determined to ensure that our remarkable Scottish exports not only maintain but also enhance their competitive edge in Europe and beyond, especially during this period of uncertainty in the US market.”
Industry Perspective
Su Cox, chair of Scottish Quality Salmon, noted the importance of its ongoing support, stating:
“We greatly appreciate the support that has helped reinforce the internationally recognized provenance of Scottish salmon. Label Rouge remains our flagship designation in France, exemplifying the premium quality and traceability that define our sector.”
Tavish Scott also added, “Label Rouge Scottish salmon has been at the heart of our sector’s success for over 30 years, showcasing world-leading quality and taste. With US tariff policies creating ongoing global uncertainty, we welcome the Scottish Government’s swift recognition of this challenge.”
Conclusion
This campaign is a testament to the strong collaboration between Scottish salmon farmers and the government, aimed at bolstering exports sustainably and responsibly, ultimately supporting thousands of jobs and vibrant coastal communities.
