Kansas City, Mo. Launches a Game-Changer in Agrimarketing
Kansas City, Mo., (Oct. 16, 2025) – Farm Journal has unveiled an innovative ad insights tool, marking the first universal digital advertising analytics solution tailored specifically for agrimarketers. This powerful tool is designed to enable professionals to measure, optimize, and validate the impact of their digital investments.
The Need for Unified Digital Analytics
As digital advertising budgets expand and audience attention becomes increasingly fragmented across multiple channels, agrimarketers require more than disconnected reports. They need a comprehensive view that highlights what is effective and what isn’t. Farm Journal’s ad insights tool meets this need by offering a cohesive, real-time analytics platform that consolidates all major advertising formats and platforms into a single resource.
A Comprehensive Dashboard for Modern Agrimarketing
The complexity of campaign management and measurement for agrimarketers cannot be overstated. This new tool tackles these challenges head-on by providing a holistic dashboard that covers programmatic and endemic advertising. This includes display, social, native, connected TV (CTV), video, digital out-of-home, connected audio, email, and text messaging. The tool seamlessly integrates with leading platforms such as Google Ads, Facebook, YouTube, TikTok, Snapchat, LinkedIn, The Trade Desk, Simplifi, StackAdapt, and Google DV360.
Elevating Metrics Beyond Clicks
Farm Journal’s ad insights tool goes beyond traditional click-through rate (CTR) reporting by offering advanced performance metrics such as reach, frequency, engagement, video completion rates, and content consumption statistics. These insights allow marketers to discern what truly resonates with high-value producer audiences. Furthermore, benchmarking tools enable users to compare their reach and performance against industry standards for informed decision-making regarding segmentation, creative content, and channel selections.
Tackling the Complexity of Multichannel Campaigns
Regardless of whether an ag marketing budget totals in the millions or thousands, professionals often grapple with the complexities of segmentation, reach, and frequency. The ad insights tool empowers users to strategically allocate budgets for maximum effectiveness by providing performance benchmarks based on audience size, geography, and crop/livestock categories. This data-driven approach allows for informed decisions on innovative tactics, including CTV and connected audio, by offering clear comparisons of return on investment.
A New Era in Agrimarketing
“In today’s digital landscape, agrimarketers require more than mere data; they need insight, context, and confidence,” stated Prescott Shibles, Farm Journal CEO. “This ad insights tool delivers measurable value, transparency, and performance benchmarks in ways the industry has never experienced before.”
Farm Journal’s ad insights tool is now available at no cost to all agencies, marketers, and consultants eager to accelerate growth and maximize their digital marketing impact.
About Farm Journal
Farm Journal is the leading business information and media company serving the agricultural market. The organization addresses the needs of row crop, livestock, produce, and retail sectors through various channels, including branded websites, eNewsletters, mobile apps, business magazines, live events, and national broadcast TV and radio programs. Additionally, Farm Journal owns the online equipment marketplace, Machinery Pete LLC, and operates the Trust In Food initiative, which aims at promoting conservation practices and regenerative agriculture. Established in 2010, the Farm Journal Foundation is a non-profit organization focused on sustaining agriculture’s capacity to meet the growing population’s essential needs through education and empowerment.
