LOS ANGELES (February
20, 2025) – Reigning 2024 MLS Cup champions, the LA Galaxy and their home
stadium, Dignity Health Sports Park (DHSP) have launched a new multi-year
partnership with Nongshim America (Nongshim), a global leader in noodles and
snack foods. The agreement, brokered by AEG Global Partnerships, designates
Nongshim as an official partner of both the LA Galaxy and DHSP, further
strengthening the company’s presence in Southern California while deepening its
ties with the local community.
Additionally,
as part of the collaboration, Nongshim will launch an exclusive new Nongshim
Station concession at DHSP, offering fans a curated selection of signature
noodle dishes and innovative menu items. This
marks the first time Nongshim has established a large-scale
footprint inside a professional sports arena, underscoring its commitment to
connecting with soccer fans in new and meaningful ways. The partnership with Nongshim
will support various ongoing community needs and local outreach initiatives by
working alongside the LA Galaxy Foundation.
With its
North American division headquartered in Rancho Cucamonga, CA, Nongshim is a
South Korean multinational food and beverage company renowned for its famous
Shin Ramyun noodles. Founded in
1965, the company has grown into the largest noodle and snack manufacturer in
South Korea, playing a key role in the rising popularity of Korean cuisine
worldwide. With this partnership, Nongshim
America aims to celebrate its Southern California roots by engaging with the
region’s diverse fanbase and sharing its signature flavors with soccer fans at
DHSP.
“We are
incredibly proud to partner with Dignity Health Sports Park and the LA Galaxy,
a club that shares our passion for community and culture,” said Kevin Chang PR Team Manager of
Nongshim. “With our headquarters in Southern California, this collaboration
is especially meaningful as it allows us to connect with local fans and
celebrate the diverse flavors that define our brand. We can’t wait to share our
signature dishes with the LA Galaxy community and make matchdays even more
memorable.”
The new Nongshim Station concession,
located on the main concourse of DHSP will officially debut on February
23 at the LA Galaxy’s home opener, giving fans in attendance a first taste of
the exciting new lineup. Levy Restaurants, the exclusive concessionaire of
DHSP, and Nongshim worked together to curate each of the new signature dishes.
Fans visiting Nongshim Station will get to choose from a variety of items, including the Galaxy Ramyun Bowl, Cozmos Toomba
Noodle Bowl, The Pitch Vegan Ramyun Bowl and the Ramyun Burrito each crafted to
bring out the bold and authentic flavors that have made Nongshim a global
favorite. The menu will also feature unique snacks, giving fans an
elevated and curated matchday dining experience.
“We’re
always looking for unique new ways to enhance the fan experience, and we’re
excited to welcome Nongshim to our venue,” said Katie Pandolfo General Manager of Dignity
Health Sports Park. “Their rich history and commitment to quality aligns
perfectly with our mission to provide top-tier offerings for our guests. We
look forward to seeing fans enjoy these new and exciting menu options
throughout the season.”
In addition
to the new concession, Nongshim will also bring its brand to life as the
featured title night sponsor of one LA Galaxy home game per season. The special
event will include in-stadium activations, fan giveaways, and engagement
opportunities designed to celebrate the brand’s culinary heritage and deepen
its connection with LA Galaxy supporters. Moreover, Nongshim’s branding will feature in as the
Presenting Sponsor of the pregame “Warmups” a popular social media feature,
bringing additional exposure across the LA Galaxy’s digital platforms
throughout the MLS season.
“Nongshim is
a brand with a rich legacy, and we are thrilled to welcome them as an official
partner of the LA Galaxy,” said Tom Braun, President of Business Operations and
Chief Operating Officer of the LA Galaxy. “Their commitment to quality,
innovation, and community engagement aligns perfectly with our mission, and we
look forward to introducing our fans to their incredible products throughout
the season.”
As an
official partner of LA Galaxy, Nongshim will activate at select home matches
with pregame and exit sampling opportunities, promotional items, and ticket giveaway events, allowing fans
to experience its iconic flavors and goods firsthand.
The brand will also be integrated into the game-day experience with LED
fieldboard and ribbon board signage, as well as digital scoreboard exposure,
ensuring a dynamic and engaging in-game presence.
“From the
beginning, this partnership was a natural fit,” said Rashid Dadashi, Senior Director,
AEG Global Partnerships. “Nongshim’s dedication to bringing people together
through food, combined with their deep ties to Southern California, makes them
an ideal partner for the LA Galaxy and Dignity Health Sports Park. We are
excited to work together to create engaging experiences for fans both inside
and outside the stadium.”
ABOUT NONGSHIM AMERICA
Established in
1994, Nongshim America Inc. has grown rapidly in the U.S. food market, known for its
high-quality noodles and snacks including the widely popular Shin Ramyun. The
company expanded its
operations with the construction of its first plant in California in 2005,
followed by a second
state-of-the-art facility in 2022, enabling the production of an impressive 850
million units annually.
Nongshim America distributes its products both online and offline, reaching major club stores
and market chains such as Costco, Sam”s Club, Walmart, and Kroger, as well as platforms like
Amazon and Instacart. Nongshim America exports to Canada, Mexico, and many other countries
across Central and South America, further expanding its global footprint.
ABOUT THE LA GALAXY
The LA Galaxy is Major League Soccer’s most
successful club. Based in Carson, Calif. at Dignity Health Sports Park, the
Galaxy have won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014),
the MLS Supporters’ Shield four times (1998, 2002, 2010, 2011) and the Lamar
Hunt U.S. Open Cup twice (2001, 2005), and one Concacaf Champions Cup (2000)
since their inception in 1996. Under the direction of LA Galaxy President of
Business Operations and Chief Operating Officer Tom Braun on the business operations
side and LA Galaxy Head Coach and Sporting Director Greg Vanney on the soccer
operations side, the Galaxy are the premier club in MLS, with stars like Landon
Donovan, David Beckham, Robbie Keane, Steven Gerrard, Riqui Puig, Zlatan
Ibrahimovic, Javier Hernandez and Cobi Jones representing LA over the team’s 28
years in MLS.
ABOUT AEG
Headquartered
in Los Angeles, California, AEG is the world’s leading sports and live
entertainment company. The company operates in the following business segments:
·
Music through AEG Presents, which is dedicated to all aspects of
live contemporary music performances, including the production and promotion of
global and regional concert tours, an extensive portfolio of clubs, theaters
and other music venues, concerts and special events and world-renowned
festivals such as the Coachella Valley Music and Arts Festival;
·
Venues and Real Estate, which develops, owns and operates
world-class venues, as well as major sports and entertainment districts like
Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
·
Sports, as the world’s largest operator of high-profile sporting
events and sports franchises including the LA Kings, LA Galaxy and Eisbären
Berlin;
·
Global Partnerships, which oversees worldwide sales and servicing
of sponsorships including naming rights, premium seating, and other strategic
partnerships;
·
And Ticketing, which provides more than 400 clients worldwide with
ticketing services that cover the gamut of entertainments, including sporting
events, arena tours, music clubs festival, rodeos and family events.
Through
its worldwide network of venues, portfolio of powerful sports and music brands
and its integrated entertainment districts, AEG entertains more than 90 million
guests annually.
