Tony Hawk Joins Forces with Pilgrim’s® for a Flavorful Skateboarding Adventure

In a groundbreaking collaboration, Pilgrim’s®, the beloved frozen fully cooked chicken brand, is teaming up with skateboarding legend Tony Hawk, now affectionately known as Tony “Bawk.” This partnership aims to unite skateboarders and nugget enthusiasts, showcasing how to snack like a pro.

Introducing the Pilgrim’s x Tony Hawk Bawk Board

Together, they have created the Pilgrim’s x Tony Hawk Bawk Board, an exclusive limited-edition skateboard deck that serves dual purposes: perfect for pulling tricks on the halfpipe and as a fun snack board for munching on Pilgrim’s chicken nuggets. Skateboarding fans are in for a treat as they participate in the Pilgrim’s Pro Snacker Giveaway on social media, giving them the chance to win one of 10 boards signed by Tony Hawk. One lucky winner will also receive a year’s supply of delicious chicken nuggets!

“We’re not chicken about chicken and neither is Tony. Together, we’re bringing main character energy to chicken and showing fans how to have a little fun with their nuggets.”

Snack Like a Pro with Iconic Skateboarding Moves

Skateboarding and Pilgrim’s chicken nuggets share a common ethos: risk-taking, boldness, and a refusal to be boring. As a prominent figure in skateboarding history, Tony Hawk is now embracing his new persona of “pro snacker,” blending skate culture with culinary creativity. In a fresh series of videos, Hawk incorporates snacking spins on classic skateboarding tricks inspired by the crispy, delicious nuggets from Pilgrim’s. Watch out for moves like the ‘Bawk n’ Roll,’ the ‘Freehand Nugget,’ and the ultimate ‘Trippy Dippy’—each designed to turn big air into big flavor and perfect landings into the perfect bite.

“You don’t have to be a pro skater to become a pro snacker,” Hawk explains. “Teaming up with Pilgrim’s to bring some crispy chaos to the halfpipe has been a nostalgic and delicious collaboration.”

How to Enter the Pilgrim’s Pro Snacker Giveaway

Starting today, fans can enter for a chance to win one of the exclusive Pilgrim’s x Tony Hawk Bawk Boards, personally signed by Hawk. Here’s how to participate:

• Share a 30-second or less video on Instagram or TikTok showcasing your best pro snacking moves.
• Use the hashtag #PilgrimsProSnackerGiveaway.
• Follow @PilgrimsChickenUSA on Instagram or @PilgrimsChicken on TikTok.

Pilgrim’s: A Commitment to Bold and Flavorful Chicken

“This partnership encapsulates everything that Pilgrim’s stands for,” says Chelsea Parker, Senior Director of Brand Marketing at Pilgrim’s US. “It’s bold, nostalgic, unexpected, and above all – fun. We’re not chicken about chicken, and neither is Tony. Together, we’re elevating the chicken experience and encouraging fans to enjoy their nuggets in a creative way.”

This collaboration is part of Pilgrim’s ongoing mission to transform the chicken landscape by providing restaurant-quality products in grocery stores. With exciting flavors like Cheesy Jalapeño and Chicken Pot Pie Loaded Nuggets, Garlic Parm Crispy Wings, and fan-favorite Popcorn Chicken, consumers are no longer settling for bland and forgettable chicken.

Learn More and Get Involved

For more details about the Pilgrim’s x Tony Hawk Bawk Board and the giveaway, follow @PilgrimsChickenUSA on Instagram and @PilgrimsChicken on TikTok. Discover more about Pilgrim’s by visiting www.pilgrimsusa.com.

Giveaway Rules

Pilgrim’s Giveaway Abbreviated Rules: No purchase necessary. Open to legal residents of the 50 United States and DC, who are at least 18 years of age. The giveaway begins at 8:00 AM ET on May 6, 2025, and concludes at 11:59 PM ET on May 27, 2025. For Official Rules, visit here.

About Pilgrim’s®

As a leading global food company, Pilgrim’s employs over 62,000 team members dedicated to processing, preparing, packaging, and delivering fresh, frozen, and value-added food products to customers in more than 100 countries. The company operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K., the Republic of Ireland, and continental Europe.

For more information, please visit www.pilgrims.com.