FOR IMMEDIATE RELEASE
February 28, 2025
QUINN Selects Vermilion as Agency of Record
The joint partnership marks a significant step to
deepen resonant, results-driven consumer connections in next growth chapter.
Boulder, CO — After a competitive review process, Quinn—a
pioneer in better-for-you snacking—has awarded its AOR business to fellow
Boulder B Corporation Vermilion. The partnership comes as one in a series of
moves by Quinn to invest in mission-driven innovation, operational excellence,
marketing, and market expansion.
“We’re thrilled
to work with Vermilion to help drive our next phase of brand growth,” said
Kristy Lewis, Founder and Chief Visionary Officer at Quinn. “We felt an
immediate connection and chemistry with the Vermilion team. They’re the ideal
partner to deliver strategic, creative storytelling that will deepen brand love
and fuel our expansion into key markets.”
For over 4
decades, Vermilion has built impact for brands with purpose through marketing
and advertising. As Quinn’s agency of record, Vermilion’s work will focus on
elevating Quinn’s brand identity, activating their new platform across all
brand touchpoints, and reinforcing Quinn’s mission-driven approach in the
competitive salty snack category.
“As a long-time
member of both the B Corp and Boulder communities, we couldn’t be more excited
and proud to join forces with Quinn,” said Sarah Halle, Creative Director &
Partner at Vermilion. “Quinn has such a passionate following; we’re ready to meaningfully
grow that obsession with more people by activating the brand in culturally
resonant ways.”
ABOUT QUINN FOODS
Founded in 2010
by Kristy Lewis, Quinn has been shaking up the food industry by reinventing
classic snacks with crazy delicious, neurotically sourced real ingredients,
including gluten-free whole grains and zero artificial flavors. As a Certified
B Corporation, Quinn is committed to using business as a force for good,
ensuring transparency, sustainability, and impact at every step—from ingredient
sourcing to packaging innovation. The brand is known for its industry firsts,
including the world’s first whole grain gluten-free pretzel and the only
gluten-free filled pretzel nuggets, available in powerhouse flavors like Creamy
Peanut Butter, Maple Almond Butter, Pizzeria, and PB&J Berry. Available
nationally in nearly 22,000 stores, Quinn is one of the fastest-growing
better-for-you snack brands. Learn more at quinnsnacks.com
and follow us on Instagram
+ LinkedIn.
ABOUT VERMILION
Vermilion is a
full-service, Women-Owned Small Business creative agency with a long history of
partnership with better-for-you CPG brands like Quinn, as well as outdoor and
environment brands focused on climate and conservation like Protect our Winters
and Pivot Bio, and organizations advancing health and wellbeing like WellPower
and CU Division of Continuing Education. Learn more at vermilon.com.
Liz Chatfield
for Quinn Snacks
203 421 8494
203 253 6698
