Rockwell Automation Chooses New Berlin, Wisconsin for New Manufacturing Facility
In a significant development for the industrial automation sector, Rockwell Automation has announced that its anticipated new manufacturing facility will be located in New Berlin, Wisconsin. This revelation was made during the company’s recent fiscal 2026 first-quarter earnings call, marking a key milestone in the project’s timeline.
Background of the New Facility
Originally introduced in November, Rockwell’s plans for a greenfield manufacturing and warehouse site in southeastern Wisconsin are part of a broader strategy that includes a $2 billion investment in U.S. operations, digital infrastructure, and talent acquisition. During earlier discussions, the specific location had yet to be disclosed.
CEO Announces New Site Location
CEO Blake Moret expressed enthusiasm about the location choice, stating, “I’m pleased to share that this factory of the future will be located in New Berlin.” This announcement serves as the first official confirmation regarding the specific site for what is projected to be one of the largest manufacturing plants in Rockwell’s global network.
Planned Facility Specifications
The planned campus is expected to encompass over 1 million square feet, dedicated to both manufacturing and warehouse space. This facility is designed to become Rockwell’s largest manufacturing hub. Company officials have emphasized that the plant will integrate cutting-edge automation, robotics, and digital systems, reflecting the ongoing industry shift toward highly digitized manufacturing processes.
Future Steps and Community Impact
A spokesperson for Rockwell has indicated that further details regarding the site and project plans will be shared as part of the formal city application and approval process, signaling continued community engagement as development progresses.
Rockwell’s Long-standing Presence in Wisconsin
This announcement continues Rockwell Automation’s extensive history in Wisconsin, where the company maintains its global headquarters in Milwaukee. In conjunction with the New Berlin facility news, Rockwell has also confirmed the acquisition of a facility in Mequon, previously leased to support its operations.
As Rockwell Automation moves forward with this ambitious project, the implications for the local economy and the evolution of industrial automation technology remain to be seen. The company is poised to play a crucial role in shaping the future of manufacturing in the region and beyond.
