Kansas City, Mo.: Machinery Pete and AgDirect Forge New Partnership for Farmers

Kansas City, Mo., (Sept. 4, 2025) – Machinery Pete, LLC, a leading online marketplace for used farm and construction equipment, has announced a new partnership with AgDirect, one of the country’s premier ag equipment financing providers. This collaboration aims to streamline financing solutions directly within eligible equipment listings.

Enhancing the Buying Experience for Farmers

The partnership between Machinery Pete and AgDirect significantly simplifies the purchasing process for farmers visiting MachineryPete.com. They can now easily discover not only the equipment they need but also explore flexible financing options in a single trusted environment.

“Farmers want simple, straightforward tools that help them make faster, smarter equipment decisions,” said Casey Seymour, General Manager of Machinery Pete. “By partnering with AgDirect, we’re integrating financing into the buyer journey, enabling farmers to evaluate equipment and payment options side by side. This streamlines the path from search to purchase.”

Key Features of the Partnership

• Built-In Financing Visibility: Eligible equipment listings on MachineryPete.com will feature AgDirect branding and financing callouts, allowing farmers to easily spot available options.
• Seamless Buyer Experience: Shoppers can access AgDirect resources directly from MachineryPete.com to learn more about financing terms, rates, and application steps.
• Dealer Value-Add: Dealers can enhance their competitive edge by presenting financing options alongside their listings, effectively shortening the sales cycle and engaging hesitant buyers.
• Scalable Reach: With a robust audience of 750,000 monthly farm equipment shoppers and AgDirect’s trusted financing expertise, the partnership offers unparalleled visibility and convenience across the used equipment marketplace.

“Access to the right financing can make or break an equipment purchase decision,” stated Brian Legried, Senior Vice President at AgDirect. “By collaborating with Machinery Pete, we’re placing AgDirect’s trusted financing options directly where farmers are shopping for iron. It’s all about convenience, confidence, and helping dealers close sales faster by meeting buyers at the point of decision.”

About Farm Journal

Farm Journal is the nation’s leading business information and media company dedicated to the agricultural market. It serves various sectors, including row crops, livestock, produce, and retail through an array of platforms such as branded websites, eNewsletters, business magazines, and live events. Farm Journal also owns the online equipment marketplace, Machinery Pete LLC, and spearheads the Trust In Food initiative, which promotes sustainable practices in agriculture.

About Machinery Pete, LLC

Machinery Pete, LLC is a premier online marketplace catering to both buyers and sellers of farm and construction equipment. MachineryPete.com offers a user-friendly platform where buyers can find and purchase equipment, while providing sellers with innovative marketing solutions to help boost inventory sales and brand visibility.

About AgDirect®

AgDirect stands out in providing simple, fast, and flexible financing for agricultural needs. Whether it’s for new or used equipment, AgDirect offers options to buy, lease, and refinance. Built specifically for agriculture and powered by Farm Credit, AgDirect is known for its reliability and financial strength, making equipment financing easy and accessible.