Hendrix Genetics Invests in Genetic Progress for Turkey Breeding

The turkey market is rapidly evolving, and Hendrix Genetics is rising to meet the challenges with a new investment aimed at enhancing genetic progress. The company’s strategy is centered on three key pillars: increasing selection intensity, improving the accuracy of breeding values, and expanding genetic variation.

Commitment to Innovation

“As the turkey market demands shift and challenges intensify, staying ahead requires continuous innovation,” emphasizes Andrew Hunt, Managing Director of the Turkeys Business Unit. Hendrix Genetics is dedicated to advancing critical traits such as feed efficiency, body weight, breast meat quality, and overall livability. These enhancements are designed to maximize customer profitability and ensure sustainability throughout the value chain.

Facility Upgrades and Technological Integration

To achieve these ambitious goals, Hendrix Genetics plans to upgrade and expand its facilities in both North America and Europe. This investment will support the incorporation of advanced tools and technologies, crucial for improving the accuracy and efficiency of data collection. By refining the pipeline for delivering top-tier genetics to market, Hendrix Genetics aims to streamline operations and enhance overall product quality.

Driving Genetic Progress

According to Charlie de Hollander, Director of Research and Development for the Turkeys Business Unit, “This investment is a key milestone in the future of our breeding program. It allows us to scale up data collection, optimize resources, and ultimately drive genetic progress that benefits our customers directly.”

A Legacy of Excellence

With this strategic investment, Hendrix Genetics is laying a robust foundation for the future, fostering a culture of innovation that promises measurable genetic improvements in turkey breeding. This initiative not only continues the legacy of excellence established by its Hybrid Turkeys brand but also positions the company as a leader in the genetic advancement of poultry.