Scott & Jon’s Unveils Refreshing New Brand Identity

Auburn, Maine-based frozen seafood brand Scott & Jon’s, co-founded by brothers Scott and Jon Demers, is launching an updated brand identity that showcases refreshed packaging, improved recipes, and refined messaging, all while maintaining its deep-rooted connection to Maine.

The company emphasizes that this rebranding is an evolution rather than a complete transformation. Insights from extensive consumer testing have shaped the updated look and messaging, aiming to enhance the overall customer experience.

Consumer Feedback at the Heart of the Changes

“The feedback from consumers was unequivocal: flavor is paramount, but trust is what motivates them to choose frozen seafood,” said Scott Demers, co-founder and co-CEO. “Our revamped identity, enhanced recipes, and our Fresh Taste Promise work together to eliminate doubts and ensure that our seafood delivers the freshness and flavor expected from a brand with Maine roots.”

Highlights of the Rebrand

The rebranding initiative introduces a new logo alongside the tagline, “Seafood Expertise, Born in Maine,” further emphasizing the brand’s commitment to high-quality seafood inspired by the Demers’ upbringing.

Key Updates Across Product Lines

Scott & Jon’s has rolled out several significant updates across its offerings. The new packaging boasts an elevated design that highlights factors like taste, freshness, and authentic ingredients. Additionally, revamped recipes for top menu items now reflect more restaurant-quality flavors, informed by consumer preferences.

To create an appetite-forward visual appeal, the company has incorporated fresh food photography showcasing seafood and ingredients. A newly introduced “Fresh Taste Promise” on the packaging aims to address consumer concerns surrounding microwaving seafood, with testing indicating that this assurance fosters greater trust.

Website Redesign and Enhanced Online Experience

In tandem with the packaging updates, Scott & Jon’s has also redesigned its website. The new site features improved navigation and an intuitive search function allowing consumers to find meals by category, including pasta, rice bowls, and gluten-free options. Deeper storytelling about the founders’ Maine heritage is also integrated into the online experience.

Looking Ahead

The brand’s frozen meals pair seafood with scratch-made sauces, available in major grocery stores across the nation. Scott & Jon’s is poised to enter a promising new chapter, focused on strengthening brand awareness and expanding its footprint in the frozen food aisle.