Iceland Foods Expands ASC-Labelled Seafood Range with New Launches
Iceland Foods is ramping up its dedication to sustainability by broadening its selection of responsibly farmed seafood. Effective from February 10th, the retailer will unveil a new array of products adorned with the Aquaculture Stewardship Council (ASC) label, reinforcing its commitment to eco-friendly practices.
Continuing Progress in Sustainability
In light of last year’s accomplishments, which included increasing its own-label ASC seafood offerings and aiming to exceed 25 certified products by the close of 2026, this latest expansion will bolster the range of sustainable options available both in-store and online.
New Additions to the ASC-Certified Range
The latest launch introduces a variety of ASC-certified products, bringing Iceland’s total ASC offering to an impressive 15 items. Here are some highlights:
- Iceland 2 Large Sea Bass Fillets with Chilli & Lime Butter, £5.50 (2 for £10)
- Iceland 2 Salmon Fillets with Garlic & Lemon Butter, £5.50 (2 for £10)
- Iceland Scallops 180g, £5.50 (2 for £10)
- Iceland Peeled Raw Extra Large King Prawns 240g, £5.50 (2 for £10)
- Iceland 4 Seabass Fillets, £10.00
Ensuring Responsible Aquaculture
The ASC implements robust standards for responsible aquaculture, promoting environmentally respectful farming practices alongside complete traceability from farm to store. By the end of 2026, all own-label whole prawn products will also carry the ASC certification and prominently feature the ASC logo.
Statements from Leadership
Stuart Lendrum, Director of Product, Process & Sustainability at Iceland Foods, expressed, “Our customers seek assurance that their choices contribute to a healthier planet. By broadening our responsibly sourced seafood range, we are offering them sustainable choices that do not compromise on flavor or quality.”
Moreover, Lief Hendrikz, ASC Market Development Manager for the UK & Ireland, remarked, “Iceland demonstrates that responsibly farmed seafood can be both affordable and easily accessible. With ASC-labelled salmon, scallops, seabass, and prawn products now available at sustainable prices, this new range enhances choice for UK shoppers. There are now over 920 ASC-labelled products accessible to consumers, marking a 20% increase from last year.”
Looking Ahead
As Iceland continues to develop its ASC-certified product lineup, the retailer confirms its commitment to sustainable seafood, with all own-label whole prawns set to achieve ASC certification by the end of 2026. This proactive approach not only elevates industry standards but also helps to preserve marine life for future generations.
