Oscar Mayer Introduces Maple Bourbon Bacon: A Bold New Flavor for Bacon Lovers
Oscar Mayer, the celebrated meat brand owned by Kraft Heinz, is set to captivate taste buds across the nation with its latest offering: Maple Bourbon Bacon. This marks the brand’s first innovative bacon release in five years, a delectable milestone that fans have eagerly awaited.
A Unique Flavor Experience
Crafted using Evan Williams Bourbon, this thick-cut bacon is meticulously cured with barrel-aged Kentucky bourbon and boasts a distinctive 12-hour slow smoke process. According to Oscar Mayer, the flavor profile skillfully marries the sweetness of maple with the rich vanilla and caramel notes derived from the bourbon, creating an indulgent taste experience.
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio,” said Anna James, brand manager for Oscar Mayer. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want.”
Innovation Driven by Consumer Feedback
The launch of Maple Bourbon Bacon is part of what Oscar Mayer describes as a bacon innovation flywheel. This initiative aims to introduce a new bacon variety each year, including limited-edition offerings and potential permanent additions to the lineup. The brand plans to utilize emerging flavor trends and consumer feedback to inform future releases, ensuring that they stay in tune with customer desires.
“Some flavor pairings just make sense, and bourbon and bacon is one of them,” remarked Max Stefka, AVP of global whiskeys at Evan Williams. “Partnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavors in a bold and unexpected way.”
Exciting New Hot Dog Varieties for Grilling Season
In addition to Maple Bourbon Bacon, Oscar Mayer is also rolling out two new hot dog varieties this spring: Beef and Pork Franks, a delicious combination of beef and pork, and Cheesy Smokehouse Stuffed Hot Dogs, a smoky twist on their existing cheese-stuffed line.
As a dedicated brand of the Kraft Heinz Co., which reported net sales of approximately $25 billion in 2025, Oscar Mayer continues to innovate and deliver beloved products to consumers across the country.
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