Introducing Land-Based Smoked Salmon by Salmon Evolution in Partnership with Lofoten
Salmon Evolution is thrilled to announce its collaboration with Lofotprodukt AS to bring premium land-based smoked salmon under the renowned brand Lofoten to Norwegian retail. This strategic partnership marks a significant milestone in the seafood industry, offering consumers a new and innovative choice in smoked salmon.
Innovation in Food Production
Week 8 will witness the launch of the first-ever smoked salmon consumer pack from a land-based facility in Norwegian retail. This milestone showcases the groundbreaking technology employed at Salmon Evolution’s facility, ensuring a closed and controlled environment to protect marine ecosystems and deliver exceptional product quality.
Key Features of the Production Process:
- A Closed and Controlled Environment: The facility is designed to minimize environmental impact and ensure sustainable practices.
- Continuous Optimization of Water Quality: Critical parameters are meticulously monitored to maintain optimal conditions for the salmon.
- Outstanding Product Quality: The result is smoked salmon with vibrant color and exquisite flavor.
Partnership with NorgesGruppen
NorgesGruppen, a key player in the Norwegian retail industry, has partnered with Lofoten and Salmon Evolution to introduce this innovative smoked salmon to consumers. The product will be available at MENY stores and selected SPAR locations, expanding access to high-quality seafood for Norwegian consumers.
Camilla Moe, Category Manager for Fresh Fish and Seafood at NorgesGruppen, expressed enthusiasm for the launch, stating that the collaboration aims to provide a diverse selection of seafood options for customers while gaining insights into evolving consumer preferences.
This partnership signifies a collective commitment to promoting sustainable seafood consumption and fostering innovation in aquaculture. The introduction of land-based salmon in Norwegian retail under the prestigious Lofoten brand sets a new standard for quality and environmental stewardship in the industry.
Experience the unparalleled taste and quality of land-based smoked salmon from Lofoten, available at MENY and SPAR stores across Norway starting Week 8.
