Bidfood Strengthens Commitment to Allergy Awareness with Renewed Partnership
Bidfood, a leading UK foodservice provider, has reaffirmed its dedication to improving food allergy safety by renewing its strategic partnership with The Natasha Allergy Research Foundation. This four-year collaboration marks another significant step towards raising awareness and enhancing the safety of individuals affected by food allergies.
Commitment to a Safe Culinary Environment
This partnership aligns with The Natasha Allergy Research Foundation’s mission to #MakeAllergyHistory. By joining forces, Bidfood aims to foster safer and more inclusive dining experiences for both the hospitality sector and its customers.
Insights from Leadership
Andrew Selley, CEO of Bidcorp UK, expressed pride in continuing this vital collaboration:
“We are proud to continue our partnership with The Natasha Allergy Research Foundation, whose work is making a real difference to the millions of people affected by food allergies across the UK. At Bidfood, we believe everyone should feel safe and confident when it comes to food, and by supporting the Foundation’s pioneering research and education, we hope to play our part in creating a future where food allergies no longer hold people back from living their lives to the fullest.”
The Foundation’s Impact
Founded in 2019 by Tanya and Nadim Ednan-Laperouse OBEs, The Natasha Allergy Research Foundation was established after the tragic loss of their daughter, Natasha, who passed away at 15 due to a severe allergic reaction to sesame. The foundation focuses on:
- Raising awareness about food allergies
- Promoting education
- Conducting essential medical research
The organization is dedicated to understanding the troubling increase in allergic diseases, developing effective prevention and treatment strategies, and ultimately aiming to create a world free from food allergies.
A Call to Action
Tanya Ednan-Laperouse OBE emphasized the urgency of the situation:
“The dramatic increase in allergic diseases over the past three decades highlights just how urgent it is to understand the root causes of the global allergy crisis. Today, food allergies affect millions – including 1 in 13 school children – making this work more vital than ever. We’re incredibly grateful that Bidfood is continuing its support of our mission to #MakeAllergyHistory. Their partnership is helping us raise awareness and drive forward pioneering scientific research that will change lives.”
Looking Ahead
As food allergies continue to affect a significant portion of the population, partnerships like the one between Bidfood and The Natasha Allergy Research Foundation are crucial. This collaboration not only aims to enhance awareness but also hopes to make lasting changes in the lives of those impacted by food allergies.
Image: Pixabay
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