Bumble Bee Seafoods Launches Innovative Single Serve Cans

San Diego, California-based Bumble Bee Seafoods has unveiled an exciting addition to its product lineup: single serve cans of flavored tuna, catering to the evolving snacking preferences of consumers.

A Response to Consumer Demand

“People love flavored tuna, but not everyone wants a pouch. The simple solution – a flavored single serve can – we’re excited to bring this to shelves,” said Andrew Choe, CEO of Bumble Bee Seafoods.

Introducing Bumble Bee Snackers

The new product line, dubbed Bumble Bee Snackers, features a variety of flavors including Lemon Pepper, Sweet Heat, Thai Chili, and the classic Tuna Salad. For those who prefer a more traditional taste, the plain classic Chunk Light Tuna is also available.

Meeting Modern Snacking Needs

“The way people snack has changed over the years. They want flavor, they want protein, they want it to be mindlessly easy, and it can’t cost a fortune. Bumble Bee Snackers check every one of those boxes,” stated Jeremy Zavoral, Senior Director of Innovation and Insights at Bumble Bee Seafoods.

Bumble Bee Snackers come in single-serve 3-ounce cans, featuring both flavored and unflavored, wild-caught tuna. The flavors are premixed and do not require draining, making them a perfect snack or meal option for those on the go.

The Convenience of Cans

Previously, most flavored tuna options in the U.S. were offered in pouches. Interestingly, 84 percent of tuna shoppers still prefer cans. Cans provide a convenient way to enjoy the product by minimizing spills, serving as a makeshift bowl, and allowing for compact storage in pantries.

Affordability and Availability

With an average retail price of $1.39, Bumble Bee Snackers offer a cost-effective solution, with 20 percent more product than pouches.

Bumble Bee Snackers are available at various grocery retailers nationwide, both in-store and online. Shoppers can find them at Kroger, Albertsons, Ahold Delhaize USA, Shoprite, and Amazon, with upcoming availability at Walmart, Publix, Harris Teeter, Dollar Tree, and Target.

About Bumble Bee Seafoods

Bumble Bee Seafoods has been delivering healthy, affordable food to consumers for over 125 years, while actively participating in ocean conservation. The brand focuses on redefining the sourcing, production, and enjoyment of ocean-inspired products.

With a wide array of seafood and specialty protein products marketed in the U.S., Canada, and more than 50 international markets, Bumble Bee continues to stand out under brands such as Bumble Bee, Anova, Brunswick, Clover Leaf, Snow’s, and Beach Cliff.