Leadership and Innovation in Poultry Production: A Conversation with Matt Goodson

In a remarkable episode of “CEOs of the Industry,” we delve into the interview with Matt Goodson, the CEO of Plainville Farms. Matt stands at the forefront of a transformative era in poultry production, where premium quality meets humane treatment, all while ensuring operational excellence on a large scale.

The Mission of Plainville Farms

Matt Goodson’s vision goes well beyond mere production metrics. In this insightful conversation, he articulates the broader mission of Plainville Farms, emphasizing the critical importance of measuring success through various lenses—beyond just numbers.

A Journey of Transformation

Throughout the discussion, Matt reflects on his leadership journey and the significant transformations within Plainville Farms. He shares valuable insights on maintaining corporate culture and consistency during times of rapid change in the industry.

Building Consumer Trust

A key theme in Matt’s approach is the commitment to building consumer trust. He discusses how Plainville Farms invests in innovation while upholding the highest standards of animal welfare and maintaining a transparent approach to accountability. These elements are crucial in fostering lasting relationships with consumers.

Long-Term Responsibility

Matt expands on the idea of long-term responsibility, explaining that it encompasses not just the farms but also the people and the overarching purpose of the enterprise. His holistic approach illustrates how sustainability and community partnerships are integral to the operation.

The Future of Poultry Production

Looking ahead, Matt provides a forward-looking perspective on poultry production over the next decade. He identifies key technologies, systems, and necessary mindset shifts that will redefine the industry. His insights reflect a readiness for adaptation and innovation in an evolving market.

A Glimpse into Personal Leadership

Wrapping up the episode, the conversation shifts to a fun segment called “Fast Five.” Here, listeners gain an authentic glimpse into Matt’s personal leadership style, his inspirations, and insights into his life outside the corporate sphere.

This episode offers a thoughtful, honest, and forward-focused dialogue featuring one of the industry’s most respected leaders—proving there is much more to poultry production than meets the eye.

Watch the Full Interview

For those interested in hearing more from Matt Goodson, check out the full interview below: