Future International Research Projects in Latin America and India to Be Highlighted at Upcoming Wild Alaska Pollock Annual Meeting

Market Development Initiatives in Brazil, Colombia, and India

The Association of Genuine Alaska Pollock Producers (GAPP) is set to showcase its significant market development efforts in Brazil, Colombia, and India at the upcoming Wild Alaska Pollock Annual Meeting. Scheduled for September 18 at the W Hotel in Seattle, this meeting will unveil the initial findings of a comprehensive market research project, supported by substantial federal research and promotion grants awarded earlier this year.

Insights on International Market Expansion

“With participation from some of our largest members who are either active or starting to explore these markets, we see immense growth potential for our industry,” remarked Craig Morris, GAPP’s Chief Executive Officer. “Thanks to the generous grants from the United States Department of Agriculture (USDA), we can conduct essential research to identify common barriers and develop strategies to overcome them through targeted marketing, education, and outreach efforts.”

Research Presentation and Expert Discussions

Dr. Craig Morris will lead a presentation on the research projects aimed at Brazil, Colombia, and India. The event will also feature insights from Leonardo Silveira of River Global, a market research consultancy with extensive experience in commodity promotion in Latin America. USDA grant officials will also attend the meeting, providing an opportunity for participants to engage with them directly.

A Commitment to Long-Term Success

“Expanding into international markets is integral to the long-term success of our industry, which has always been a fundamental aspect of GAPP’s strategic approach,” said Morris. “We are thrilled to continue our partnership with the USDA and our member companies who are pioneering entry into new markets for Wild Alaska Pollock in its various forms. I look forward to sharing current insights and what we hope to learn during the meeting on September 18.”

Event Details and Registration

The Wild Alaska Pollock Annual Meeting will take place at the W Hotel in downtown Seattle for the second consecutive year. The day will kick off at 8:30 a.m. and wrap up at 5:00 p.m., followed by an evening networking reception. Interested parties can find full registration details and discounted lodging options for the W Hotel here. Please note that registration is exclusive to individuals connected to the Wild Alaska Pollock industry and is subject to GAPP approval.

Travel Discounts Available

Attendees traveling to Seattle can take advantage of a 7% discount on Alaska Airlines flights. For those interested, please contact GAPP directly at info@alaskapollock.org to obtain the discount flight code.

Gratitude to Sponsors

GAPP extends its appreciation to its generous sponsors for this year’s event, including:

• Title Sponsor: USI Insurance Services
• Gold Sponsors: Alaska Seafood Marketing Institute, Aquamar, Global Seas, Port of Seattle
• Silver Sponsors: Various companies including Trident Seafoods and the Marine Stewardship Council
• Bronze Sponsors: Numerous entities including Alaska Airlines and Golden Alaska Seafoods
• Supporting Sponsors: A range of organizations including Boyce Food Safety Consulting and Trans-Ocean Products

Sponsorships remain available at all levels except Title. Interested parties are encouraged to contact Craig Morris at Craig.Morris@alaskapollock.org for sponsorship opportunities.

About GAPP

The Association of Genuine Alaska Pollock Producers (GAPP) is a non-profit organization advocating for one of the world’s most sustainable seafood products: U.S.-caught Wild Alaska Pollock. Its mission encompasses increasing demand and awareness of this nutritious fish through product innovation, research, and promoting the quality of the responsibly managed fishery. Learn more at www.alaskapollock.org.

About APFA

The Alaska Pollock Fishery Alliance (APFA) comprises diverse stakeholders, including fishery processors, vessel operators, customers, and community organizations. Its activities are guided by a committee drawing from pollock trade associations, harvesting companies, and experts, all overseen by GAPP’s board of directors.