Rockpool Fishmongers Crowned 2025 Fishmonger of the Year
The National Federation of Fishmongers (NFF) has proudly announced Rockpool Fishmongers, located in Blackheath, London, as the recipient of the prestigious title “Fishmonger of the Year” for 2025.
About Rockpool Fishmongers
Founded in 2023 by a dedicated team with extensive backgrounds in both fishmongery and hospitality, Rockpool has quickly made a name for itself through a combination of high-quality offerings, innovative practices, and a commitment to community involvement.
Judges’ Praise
The judges acknowledged Rockpool’s “outstanding focus on quality, innovation, teamwork, and customer care.” They described the fishmonger as a “dynamic new business that captures everything modern fishmongery should be.”
Celebrating Excellence in Seafood Retail
This year’s awards emphasized excellence across the UK’s independent seafood retail sector, honoring the skill, knowledge, and integrity displayed by fishmongers around the country. The competition showcased a remarkable array of talent and business models—from coastal fishmongers and smokehouses to urban seafood specialists and mobile vendors, each exemplifying the best of contemporary fishmongery.
2025 Finalists: Recognizing the Best of British Fishmongery
- Moxon’s Fresh Fish (Clapham, London) – A benchmark for Modern Fishmongery across multiple stores
- Sandys Fishmongers (Twickenham) – Heritage and Community Champion
- Pysk (Falmouth, Cornwall) – Sustainability and Innovation in Practice
- Parkstone Fisheries (Poole, Dorset) – Craftsmanship and Customer Care
- World of Fish (Lowestoft, Suffolk) – Customer Connection and Social Media Excellence
- The Fish Market (Isle of Man) – Island Innovation and Industry Collaboration
- Rockpool Fishmongers (Blackheath, London) – Fishmonger of the Year 2025
A Distinguished Judging Panel
This year’s judging panel consisted of some of the most esteemed figures in British fishmongery, boasting almost 200 years of collective experience:
- Sue MacKenzie, President of the National Federation of Fishmongers and owner of The Fish Shop, Camberley
- Andrew Kenny, Vice President of the NFF and owner of Cross of York
- Giles Shaw, Honorary Treasurer & Company Secretary of the NFF, and owner of Wellgate Fisheries, Clitheroe
- Rex Goldsmith, Immediate Past President of the NFF and owner of The Chelsea Fishmongers
- Hayden Cutting, Bells Fishmongers, Carlisle NFF Council Member and winner of Fishmonger of the Year 2024
Rockpool Fishmongers Crowned 2025 Fishmonger of the Year by National Federation of Fishmongers
Remarks from the President
Sue MacKenzie, President of the National Federation of Fishmongers, shared her thoughts on the awards:
“This year’s awards have been one of the most rewarding projects the Federation has delivered. The standard of entries was truly exceptional, and the enthusiasm from businesses across the country has been inspiring. The recognition these awards bring has already made a real difference, from local press coverage to new customer interest and a renewed sense of pride among fishmongers. Rockpool Fishmongers exemplify everything we stand for – passion, craftsmanship, innovation, and community spirit. Every single finalist has shown why independent fishmongers remain at the heart of Britain’s food culture. I couldn’t be prouder of what our industry is achieving.”
Additional Award Winners for 2025
- T Buck Seafoods – Best Mobile (England)
- Ayrshire’s Wee Fish Van – Best Mobile (Scotland)
- C Fayre – Best in Scotland
- E Ashton Fishmongers – Best in Wales
- Phil’s Plaice – Best in the North East
- Fish on the Quay – Best in the South West
- Jenkins & Son Fishmongers – Destination Fishmonger of the Year
- Island Fish Shetland – Sea-to-Plate Award
Images Rockpool Fishmongers – 2025 Fishmonger of the Year © National Federation of Fishmongers (NFF)
