Trace Register Unveils ORIGIN: A New Era in Seafood Traceability
New platform and vibrant rebrand highlight the future of seafood traceability.
Trace Register, a pioneer in seafood traceability for over two decades, has announced the launch of its latest platform, ORIGIN by Trace Register™. This innovative solution aims to streamline compliance, improve supply chain efficiency, and deliver substantial ROI for seafood businesses globally. The company has also introduced a refreshed brand identity, reflecting a forward-thinking approach in the seafood industry.
Introducing ORIGIN: A Solution Designed for All
Crafted to cater to seafood companies of varying sizes, ORIGIN builds on the foundation of Trace Register’s robust TR5 GDST-capable platform. This next-generation platform features a modern, user-friendly interface and enhanced functionalities, available in nine languages accompanied by dedicated global customer service. Users can expect an impressive 80% reduction in manual data entry, providing access to reliable traceability data across intricate supply chains—unlocking the potential for a return on investment exceeding 10X.
A Vision for the Future
“Traceability has evolved beyond mere compliance; it has become an invaluable business asset,” stated Phil Werdal, Founder and CEO of Trace Register. “With ORIGIN, we empower seafood businesses to leverage their data for making informed decisions, enhancing efficiency, and building trust. It’s an investment that yields dividends over time.”
A Comprehensive Evolution
The launch of ORIGIN signifies a broader transformation for Trace Register, encompassing a reimagined brand identity and a newly designed website showcasing the advantages, client success stories, and innovative partnerships that define the company’s mission.
“ORIGIN was developed to address the real-world needs of our clients—no matter their location or language,” remarked Chris Bradford, Chief Customer Officer. “This platform is designed for people: intuitive, impactful, and backed by committed support. Our goal is to assist our clients in achieving success at every stage.”
Implementation Timeline and Features
The rollout of ORIGIN will occur in phases throughout 2025. Users will benefit from powerful tools for document management, achieving interoperability, and fulfilling regulatory requirements, all supported by Trace Register’s renowned global customer success team.
About Trace Register
Trace Register stands as the global leader in comprehensive seafood traceability, offering support to clients worldwide for over 20 years. Its innovative platform, ORIGIN by Trace Register™, facilitates efficient data and document management, fostering smarter seafood supply chains. Built on the GDST-capable TR5 platform and adhering to GS1 standards, ORIGIN ensures smooth interoperability across supply chains. Its accessible interface is designed for users at all proficiency levels and includes advanced tools to meet regulatory demands, such as the SIMP and FDA FSMA 204. Trace Register’s ORIGIN platform is an investment with the potential for 10X ROI, resulting in fewer complications, increased profit margins, and enhanced customer satisfaction.
For more details, visit the new website at www.traceregister.com.
