In September, the global poultry industry witnessed significant developments and innovations. Key highlights include Hendrix Genetics’ €10 million investment to enhance turkey genetics, a joint venture between ADM and Alltech for animal feed in North America, and the launch of Adisseo’s new tool for predicting energy use in broilers. Here’s a closer look at these updates and more.
Hendrix Genetics Invests €10 Million in Turkey Genetics
Hendrix Genetics is intensifying its turkey breeding program with a €10 million investment aimed at accelerating research and development efforts. This funding will focus on enhancing selection intensity, accuracy of breeding values, and genetic variation. Upgrades to facilities in North America and Europe will facilitate the integration of advanced tools for improved data collection and efficiency in bringing high-quality genetics to market.
Adisseo Introduces On-Farm Tool for Energy Use in Broilers
Adisseo has launched the Feed Digestibility Check (FDC), a service designed to help poultry professionals determine the true Apparent Metabolizable Energy (AME) of feed. This tool combines on-farm sampling of feed and feces, NIR analysis, and a predictive model derived from over 2,000 samples. Rapid results are provided within 24 hours, enhancing feed utilization assessments.
ADM and Alltech Form North American Animal Feed Joint Venture
ADM and Alltech have entered into a joint venture for animal feed in North America, merging Alltech’s Hubbard Feeds and Masterfeeds with ADM’s feed mills. Scheduled to launch in Q1 2026, this collaboration is expected to enhance efficiency and product offerings across the region.
De Heus Opens Advanced Animal Feed Factory in India
De Heus India has inaugurated a state-of-the-art animal feed factory in Rajpura, Punjab, with an investment of approximately $17 million. This facility, one of the largest in India, can produce 180 kMT of feed with plans for expansion. It features dedicated production lines for various livestock feeds, including poultry.
Bioiberica Marks 50 Years with Brand Refresh
Celebrating its 50th anniversary, Bioiberica has launched a new brand identity that includes a fresh corporate mission, “Making the world a healthier and safer place,” along with updated branding elements and a new website.
DSM-Firmenich Unveils Animal Nutrition Plant in India
DSM-Firmenich Animal Nutrition & Health has opened a new feed additive facility in Jadcherla, Hyderabad. Equipped with advanced technology, the plant focuses on mycotoxin risk management and is designed to work in synergy with the existing premix plant.
Ecolex Animal Nutrition Partners with CJ Bio
Ecolex Animal Nutrition has entered an exclusive distribution agreement with CJ Bio to distribute innovative feed additive solutions in South Asia, focusing on improving gut health and disease management in poultry.
VIV Select China Moves to Shanghai
The 17th edition of VIV Select China will relocate from Nanjing to Shanghai, starting in 2026. The next event is scheduled for August 19-21, 2026, at the Shanghai World Expo Exhibition & Convention Center.
ePhyt Receives EU Authorization
The phytase product ePhyt has been reauthorized in the EU, attributed to a change in the production strain. The authorization allows the use of the product in chicken, turkey, and fattening pigs, available in both liquid and solid forms.
Utrix Expands Operations into Jordan
Utrix S.A.L. has officially expanded into the Jordanian market. Celebrating the launch with a three-day event, the company engaged with key players from nearly 90% of the country’s poultry sector to discuss innovations and collaborations.
Hendrix Genetics Marks 20 Years with Facility Enhancement
Hendrix Genetics is commemorating its 20th anniversary by investing in a new state-of-the-art facility in the Netherlands, focused on its Layers and Traditional Poultry programs. The facility, now operational, will significantly enhance breeding outcomes.
Novus and Kasetsart University Open Broiler Research Unit
A collaborative effort between Novus and Kasetsart University has resulted in the establishment of a new Broiler Research Unit in Thailand, aimed at generating impactful research for the poultry industry in tropical environments.
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