Norwegian Seafood Exports Experience October Decline Despite Record Salmon Figures

Overview of the Export Performance

Norway’s seafood exports totaled NOK 18.3 billion in October, marking a slight decrease of NOK 122 million (1%) compared to the same month last year. Notably, October ranks as the second-highest month for seafood exports from Norway.

Key Drivers of Export Changes

Christian Chramer, CEO of the Norwegian Seafood Council, attributes the decline primarily to a substantial drop in export volumes of mackerel and herring. In contrast, salmon achieved record performance in export volume and value, alongside increased values for cod, trout, saithe, and haddock.

Market Dynamics: USA and Asia

Slower Growth in Exports to the USA

The USA, Poland, and the Netherlands emerged as the largest markets for Norwegian seafood in October. While the US market had gained significance in recent years, growth has plateaued recently. Only 8% of Norwegian salmon exports were made to the US over the last three months, down from 11.5% earlier in the year.

Rapid Increase to China

Conversely, exports to Asia have surged, with 20% of Norwegian salmon exports directed towards this region in the last quarter, up from 17% the previous year. This growth has been fueled by escalating demand in China and tariff challenges faced in the US market.

Market Performance: Poland

Poland recorded the most substantial growth in value for Norwegian seafood in October, with an increase of NOK 456 million (23%) compared to the same month last year. The total export volume to Poland reached 38,157 tonnes, marking a 15% rise.

Year-to-Date Growth

In 2025, Norway’s seafood exports have accumulated to NOK 149 billion, a 4.2% increase year-on-year. Key markets still include Poland, the USA, and China, with China now standing out as the largest growth market by value.

Record Salmon Performance

• Salmon exports reached 148,729 tonnes worth NOK 12.6 billion in October, a 7% increase compared to last year.
• This month’s performance set a new record for salmon export value, surpassing previous highs.
• The largest markets for salmon were Poland, the USA, and France.

Furthermore, markdowns in prices and increased market access have also contributed to rising exports in Asia.

Highlights from Other Seafood Categories

Trout Exports Surpass Salmon Prices

• NOK 712 million worth of trout was exported, a 16% increase year-on-year.
• Trout price averaged NOK 80.09, overtaking salmon prices for the first time since last October.

Record-high Clipfish Exports

• NOK 959 million worth of clipfish was exported, a 19% year-on-year increase.
• Portugal and Brazil were vital markets for clipfish, witnessing considerable growth.

Decline in Mackerel Exports

• Mackerel exports fell sharply, with 27,150 tonnes exported worth NOK 1.3 billion, a staggering 47% drop compared to last year.
• This decline is linked to reduced fishing volumes and increased prices in the market.

Conclusion and Future Outlook

The seafood export landscape for Norway is evolving, with dynamic shifts occurring in key markets. While certain segments like salmon and trout thrive, challenges remain in others like mackerel. Adjustments in international tariffs and changing consumer demands are expected to shape the future trajectory of the Norwegian seafood export market.

Image credit: Norwegian Seafood Council