Midland Co. Expands Shrimp Distribution in Partnership with Fareway Meat Markets

Midland Co., a pioneering land-based aquaculture startup, has made exciting strides in the seafood market by partnering with Fareway Meat Markets to sell its shrimp products. This collaboration now brings fresh, sustainably raised shrimp to consumers in 11 Fareway locations across four Midwestern states.

Updated Retail Packaging and Availability

The shrimp offered by Midland Co. now features refreshed retail packaging, signaling a new era of branding as the company aims to capture consumer interest and loyalty. With a commitment to sustainability and quality, these products are hitting the shelves of both Fareway grocery stores and standalone meat markets.

About Fareway Meat Markets

Based in Johnston, Iowa, Fareway operates over 140 retail locations throughout the U.S. Midwest. Known for its full-service meat departments, the chain also specializes in fresh meat, seafood, and custom cuts through separate standalone markets. This partnership represents a significant milestone for both Midland and Fareway.

Growth Initiatives by Midland Co.

This launch comes at an opportune moment for Midland, as the company has been rapidly expanding its operations. With three new shrimp farms constructed in Iowa and becoming fully operational in 2024, Midland is poised for continued growth. Plans are already in place to further expand its Washington, Iowa facility and establish new farms in Belle Plaine, Iowa and Jordan, Minnesota by 2026. Each farm operates under the Midland brand but is managed by independent operators, supporting local entrepreneurship and family farms.

CEO’s Vision for Sustainability

“Launching into Fareway is a major step forward for our farmers and for customers who want fresher, more sustainably raised shrimp,” said Jackson Kimle, CEO of Midland Co. in a recent statement. “This partnership allows us to bring locally grown seafood to more communities while supporting family farms across the region.”

Looking Ahead

As consumer demand for sustainable and locally-sourced seafood continues to rise, Midland Co.’s partnership with Fareway Meat Markets positions both companies to meet this growing need while fostering regional agricultural resilience. The collaboration marks a significant achievement in making high-quality seafood accessible to a wider audience.

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