Just Bare Achieves $1 Billion Milestone in Annual Retail Sales

Just Bare^®, the rapidly growing chicken brand under the Pilgrim’s (NASDAQ: PPC) prepared foods umbrella, has reached an impressive benchmark by surpassing $1 billion in annual retail sales for the year 2025. Achieving a remarkable 45% annual growth rate, Just Bare has quickly transformed from a niche offering into a competitive powerhouse in the frozen and fresh chicken markets.

Leadership Speaks on Growth and Strategy

“Crossing the $1 billion threshold is a testament not only to the strength of the Just Bare brand, but also to the strategic investments our organization has made in innovation, operational excellence, and consumer-driven growth,” stated Fabio Sandri, CEO of Pilgrim’s. “This milestone reflects our team’s commitment to building a modern, high-value prepared foods portfolio – and Just Bare is leading the way.”

Market Expansion and Consumer Engagement

During 2025, Just Bare continued to gain market share, expanding significantly across major retailers. The brand now enjoys the top sales pace within the fully cooked chicken category, with its market share rising from 1% to an impressive 13% in just three years. This growth is driven by double-digit distribution increases in mass, club, and grocery stores. The frozen fully cooked product line alone has exceeded $750 million in annual sales.

The Oven Roasted platform has further fueled this success, captivating consumers with its clean-label ingredients and a quick 1.5-minute prep time—an attractive option for shoppers wanting convenient and high-quality meal solutions.

Strategic Investments for Future Growth

“The success of Just Bare reflects the scale, innovation pipeline, and operational strength that comes with being part of the global JBS family,” commented Sergio Nahuz, Head of Prepared Foods. “Our collective investment in people, plants, and brands is enabling faster innovation and sustained superior performance.”

Just Bare’s acceleration aligns with JBS’s long-term strategy to enhance value-added and prepared foods capabilities worldwide. A new facility being constructed in Walker County, Georgia aims to produce Just Bare products to meet the escalating demand for high-quality, convenient protein options.

Insights from Recent Presentations

This week, JBS provided an in-depth overview of Just Bare’s evolution, innovation strategies, and leadership in the market during its 2026 CAGNY presentation, highlighting the brand’s expansion plans and its role within the broader JBS portfolio.

About Just Bare^®

Just Bare^® offers high-quality fresh and frozen chicken produced from all-natural sources, raised without antibiotics, additives, or preservatives. Dedicated to simplicity, quality, and transparency, Just Bare aims to deliver chicken that consumers can confidently serve to their families. The line includes everything from fresh, case-ready products to its growing Oven Roasted and Lightly Breaded platforms, all grounded in the philosophy that “Bare is Better™.”

About Pilgrim’s Pride

Pilgrim’s operates approximately 63,000 employees and manages protein processing plants and prepared-foods facilities across 14 U.S. states, Puerto Rico, Mexico, the U.K., Ireland, and Europe. The company’s primary distribution network consists of retailers and foodservice distributors. Visit www.pilgrims.com for more information.

About JBS USA

JBS USA stands as a major global food company delivering diversified, high-quality products to approximately 100 countries across six continents. Headquartered in Greeley, Colorado, the company produces an array of meat and poultry products alongside a range of recognized brands. As a majority shareholder of Pilgrim’s, JBS USA promotes innovation and quality within the industry. Discover more at jbsfoodsgroup.com.