The Future of Protein: Seafood to Surpass Poultry in Growth by 2025
The global protein market is set for a major shift in 2025, with seafood surpassing poultry in growth, according to a new Rabobank report. The study highlights how aquaculture and wild-caught seafood will lead protein expansion, reshaping global supply chains and market dynamics.
Rabobank analysts project a 2.3% year-on-year growth in seafood production, marking a strong rebound from a 0.3% decline in 2024. Meanwhile, poultry will continue its steady growth trajectory, while beef is expected to see a decline due to contractions in major producing regions. Pork production will see only marginal growth (+0.1%), stabilizing after rapid expansion from 2021 to 2023 following African swine fever recovery.
Regional Shifts in Protein Production
The report also highlights key trends across global markets:
- Brazil: Expected to experience a 1% contraction in animal protein production.
- China: Projected to see a slight increase after negative growth in 2024.
- Oceania: Production will remain steady.
- North America, Southeast Asia, and EU-27+UK: Growth is expected to slow down compared to 2024.
As the protein landscape evolves, poultry remains a stable force in global food production, but seafood’s resurgence is poised to shape industry trends in the coming years.
For the full Rabobank Global Animal Protein Outlook 2025, visit: Rabobank Report.
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