Elavi Leads the Permissible Indulgence Movement with Third Costco Rotation
LOS ANGELES, CA – [1/17/25] – Elavi is making waves in the snack aisle again, expanding into all 82 Costco locations in the Southeast with its latest product—high-protein, low-sugar brownies. After two successful runs with its Chocolate Fudge Cashew Spread (a healthier, low-sugar spin on Nutella), Elavi’s third Costco rotation solidifies its place as a leader in better-for-you indulgence.
Unlike most brands that start with a small test, Elavi’s track record of execution and innovation led Costco buyers to place a full-region order from day one—a huge win for the brand and proof that customers are craving clean, protein-packed treats.
“We grew up shopping at Costco, so seeing our products on these shelves is surreal,” said Michelle Razavi, Founder & CEO of Elavi. “Costco is a launchpad for brands that prioritize quality and innovation, and this expansion proves that Elavi is setting the standard in permissible indulgence.”
To meet demand, Elavi produced over 1 million brownies, delivering a gluten-free, dairy-free, refined sugar-free, and non-GMO treat that satisfies sweet cravings without compromise.
“Costco is the gold standard in retail,” said Nikki Elliott, Co-Founder of Elavi. “It’s an honor to grow alongside them, and we’re excited for more Costco members to discover Elavi.”
With the rise of GLP-1 medications, diabetes, and auto-immune conditions demand for low-sugar, protein rich indulgences has never been higher. Elavi is at the forefront of this shift, offering blood sugar-friendly snacks that cater to today’s health-conscious consumers.
About Elavi
Founded by fitness instructors and wellness experts Michelle Razavi and Nikki Elliott, Elavi is redefining indulgence with high-protein, low-sugar snacks made with real ingredients. Their products fuel busy, active lifestyles without compromising on taste or nutrition. Find Elavi nationwide on Amazon, Thrive Market, select Costco locations, and directly via their website.
