LOS ANGELES (May
1, 2025) – Huel®, an industry leader for
high-protein nutritionally complete meals, has announced the first-ever
retail launch of the brand’s Black Edition High-Protein Complete Meal, exclusively
at GNC®
stores across the U.S. and on GNC.com. Designed for convenience and
performance, each serving delivers 40 grams of plant-based protein and 400
calories, making it an ideal option for those seeking a quick, balanced meal
without compromising on nutrition.
The powdered format is simple to use: just add two scoops of
Huel Black Edition to 17 ounces of water, shake or blend, and enjoy a smooth,
satisfying meal. Available in Chocolate, Vanilla and Banana flavors, this
launch extends the Huel product range within GNC, which already carries
multiple brand products, including the popular Black Edition Ready-to-Drink
beverages and Daily Greens powder.
“We’re excited to expand our partnership with GNC to bring
Huel Black Edition High-Protein Complete Meals to a broader audience,” says
Huel”s Co-Founder & CEO James McMaster. “This collaboration allows us to
meet the growing demand for convenient, nutritionally complete meals that
consumers are asking for. At Huel, our mission is to make balanced nutrition
accessible to everyone, and this is a significant step in that direction.”
Like all Huel products, Black Edition contains 27 essential
vitamins and minerals and is made with nutrient-rich, plant-based ingredients
including pea protein, flaxseed, brown rice, and organic coconut. It’s free
from artificial sweeteners and boasts 161 science-backed health benefits.
To celebrate the launch, customers who purchase the new
Black Edition powder in-store at GNC will receive a complimentary Huel shaker
bottle, while supplies last.
For more information about Huel, visit huel.com. Stay
connected with the brand by visiting their social media channels via Instagram, Facebook and X.
ABOUT HUEL
In 2015, Julian Hearn co-founded
Huel when he realized that people all over the world weren’t consuming meals
that were nutritionally complete, due to lack of time and necessary
preparation. Julian set out to create a company that provided nutritionally complete
and balanced meals with little to no preparation, and the idea of Huel was
born. Huel is a perfectly balanced and nutritionally complete meal that can be
prepared in two minutes or less.
Over 70% of adults in the United
States are considered obese, mainly due to fast food and traditional, yet
nutritionally-deficient food options. Huel aims to provide the option of
nutritionally complete meals not only within the United States, but globally as
well.
Today, Huel has sold over 30+
million meals and is sold in over 80 countries, including the United States,
United Kingdom, European Union and China. To learn more about Huel’s positive
impact and join the mission of nutritionally complete, convenient, affordable
food, with minimum impact on the environment.
ABOUT GNC
GNC is a leading global health and wellness brand
that provides customers with a wide variety of science-based products and
solution services to live well. The brand touches consumers worldwide by
providing its products and services through company-owned retail locations,
domestic and international franchise locations, digital commerce, and strong
wholesale and retail partnerships across the globe. GNC’s diversified,
multi-channel business model has worldwide reach and a well-recognized, trusted
brand. By combining exceptional innovation, product development capabilities,
and an extensive global distribution network, GNC manages a best-in-class
product portfolio.
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