Holland America Line Celebrates Alaska’s Sustainability at Macy’s Thanksgiving Day Parade

Holland America Line, the renowned cruise ship company based in Seattle, Washington, recently concluded its thriving 2025 Alaska cruise season. Throughout the season, the company successfully completed 117 voyages and proudly served an impressive 125,000 pounds of certified sustainable Alaska seafood, as shared in a company press release.

Showcasing Alaska’s Rich Seafood Heritage

This commitment to sustainability will be prominently featured during the upcoming Macy’s Thanksgiving Day Parade, set to take place in New York City on Thursday, November 27. Holland America Line aims to highlight the beauty and bounty of Alaska, showcasing its dedication to using only certified sustainable seafood.

Global Fresh Fish Program

With its Global Fresh Fish Program, Holland America ensures a “port-to-plate” experience by sourcing fresh fish in less than 48 hours. The cruise line made history in 2022 by becoming the first to achieve certification for sustainable Alaska seafood from Certified Seafood International, which was formerly known as Responsible Fisheries Management. Furthermore, the company secured global sustainability certification from the Marine Stewardship Council and the Aquaculture Stewardship Council.

A Unique Opportunity to Promote Alaska

Julie Sande, commissioner from the Alaska Department of Commerce, Community, and Economic Development, expressed enthusiasm about the collaboration. “The Macy’s Thanksgiving Day Parade is an incredible opportunity to share the splendors of Alaska with the rest of the country,” she stated. “Holland America Line’s float captures the beauty of our state in a way that’s uniquely Alaskan. It’s a joy to know that people across the country will get a glimpse of what makes Alaska so special.”

Experience Alaska Like Never Before

For over 75 years, Holland America Line has proudly shared the thrill of Alaska, emphasizing unique experiences that showcase the state’s breathtaking glaciers, incredible wildlife, and rich cultural heritage. The cruise line’s Alaska season kicks off in late April, offering round-trip voyages from either Seattle or Vancouver, British Columbia.

During these cruises, guests can indulge in an array of delectable seafood options such as black cod, coho salmon, halibut, and king salmon. One of the standout offerings is the once-weekly Alaska Brunch, featuring specialties like salmon and potato chowder and crab cakes. Guests can also savor exclusive dishes crafted by Iron Chef Masaharu Morimoto, the cruise line’s global fresh fish ambassador.

Participants will have the opportunity to not only taste these scrumptious seafood dishes but also learn about Alaska’s culinary history through engaging live cooking shows.

Watch the Parade

Don’t miss the chance to catch Holland America Line’s float during the 99th Macy’s Thanksgiving Day Parade. Tune in to NBC on Thursday, November 27, from 8:30 a.m. to 12 p.m. in all time zones to celebrate Alaska’s incredible seafood and stunning landscapes.

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