Bidfresh Unveils 2025 Fresh Trends Report

Bidfresh’s ‘The Juice’ fresh trends report reveals health is taking centre stage in consumer choices. With fluctuating food inflation, changes in government, and increases to National Insurance rates, fresh produce supplier, Bidfresh, has released its 2025 ‘The Juice’ fresh trends report, paving the way for new opportunities to engage and inspire the hospitality industry. The specialist wholesaler has unveiled four key trends, as well as what’s driving them, to shape consumer choice this year.

Health as a Priority

Health has emerged as the most important factor for over a third of consumers when choosing food, followed by price and the environment. This shift towards health-conscious choices is driven by heightened health concerns, environmental awareness, and ethical considerations, influencing consumers to make better food choices.

Consumer Value Beyond Cost

Consumers now value factors beyond cost when assessing value for money, considering food quality, dining experience, and unique selling points. Bidfresh’s report emphasizes the importance of showcasing nutritional benefits across various food categories.

Key Trends Identified

1. Feeding the Soul: Highlighting the nutritional benefits of a balanced diet incorporating meat alongside fruits and vegetables.

2. Closer to Home: Consumers seek Scottish, Welsh, or Irish cuisine, driving interest in provenance and sustainability.

3. Proactive Practices: Demand for sustainability and community engagement, focusing on areas like food waste, carbon reduction, and certifications.

4. Flavours Less Traveled – Fresh Meat: Celebrating diverse flavors and cultural fusion in dishes, exploring cuisines like Argentinian, Southern States, and Portuguese.

Expert Insights and Advice

Bidfresh’s report not only identifies trends but also provides advice from experienced butchers, fishmongers, and greengrocers on how to leverage each trend for fish, meat, poultry, fruit, and vegetables.

Looking Ahead

Jodie Gamson, Senior Marketing Manager for Bidfresh, expressed excitement for the report’s launch, emphasizing the shift towards healthier and more sustainable food choices. Bidfresh aims to support operators in attracting consumers with fresh, high-quality ingredients.

Read Bidfresh’s 2025 The Juice Trends report here.