Cracker Barrel® Cheese, the rich
and bold premium cheese brand, is redefining snacking and revolutionizing
game-day traditions with an electrifying debut at the largest sporting event of
the year. For the first time ever, Cracker Barrel Cheese is deploying a fleet
of 50 cutting-edge AI-powered food delivery robots across New Orleans,
delivering their crave-worthy Sticks directly to fans. From Thursday, February
6th, to Sunday, February 9th, fans will have direct access to Cracker Barrel
Cheese products on the streets of New Orleans to help fuel them throughout the
weekend.
Joining Cracker Barrel Cheese for this groundbreaking
initiative is former professional football player, actor, and television host Anthony
“Spice” Adams, who will be sharing his favorite game-day snacking tips. “I’m
pumped to team up with Cracker Barrel Cheese and bring their Sticks to fans during the big game,” said
Adams. “These snacks are the ultimate combo of taste and convenience. Whether
you’re tailgating or watching from your couch, Cracker Barrel Cheese has you
covered. Let’s fuel up and make this game one to remember!”
Cheese enthusiasts and game-day fans alike can access
Cracker Barrel Cheese products via refrigerated robots navigating tailgates,
parks, and popular hangouts around New Orleans. Each robot is equipped with a
scannable QR code, making it as easy as a tap to snag Cracker Barrel’s
irresistible Sticks. Fans can choose from an array of bold and delicious
flavors, ensuring every snack craving is satisfied—no matter where they’re
watching the action unfold.
“This is a moment unlike any other for Cracker Barrel
Cheese,” said Amanda Vaal, Brand Director at Cracker Barrel Cheese. “We’re not
just delivering cheese; we’re delivering an unforgettable experience. By
combining our iconic cheese snacks with the latest in AI-powered delivery
technology, we’re giving fans a front-row seat to the future of snacking. And
with the incredible support of Anthony ‘Spice’ Adams, we’re raising the bar on
how fans fuel their game-day excitement.”
On the heels of its 70th Anniversary, the brand recently
teamed up with Southern Charm
Bravo star, Craig Conover, to create three
signature charcuterie boards to elevate any fall and holiday gathering
including the Holiday Board, the Impressive Board, and the Celebration
Board. The brand also kicked off its summer partnership with Hampton
Water Wine, Joel Gott Wines, and renowned sommelier, André Hueston Mack to celebrate the start of summer
with the brand’s award-winning cheeses expertly paired with equally exceptional
wine.
Connect with
the brand on Instagram @crackerbarrelcheese.
