That’s it., the maker of America’s #1 fruit bar, is bringing
a new kind of truffle to select Costco locations—one made with real fruit and
premium, organic ingredients. Just in time for Valentine’s Day, That’s it.
Organic Dark Chocolate Truffles are available in two flavors, including
fan-favorite, Dark Chocolate Fig along with the debut their newest flavor, Dark
Chocolate Coconut Date, which is already generating buzz on social media within
its first week on shelves. Crafted with just 4-5 organic ingredients, including
60% cacao, these vegan truffles redefine indulgence with their transparent,
simple and clean ingredients.
Launching during National Heart Health Month, these truffles align
perfectly with growing demand for more better-for-you snack options. According
to the That’s it. 2025 Snacking Trends Report, the top priorities for both
nutrition professionals and consumers include: increasing fruit and vegetable
consumption, reducing added sugar intake and scaling back on ultra-processed
foods.
“Our goal has always been to create snacks that deliver
on both taste and nutrition,” said Katie Eshuys, President of That’s it. “Following
the success of our Mini Fruit Bars at Costco, we could not be more excited to
provide Costco shoppers a premium, better-for-you chocolate option made with
real fruit.”
That’s it. Organic Dark Chocolate Truffles have officially
launched at select Costco locations. Shoppers in the San Diego region can now
find Dark Chocolate Coconut Date, while those in the Midwest can enjoy Dark
Chocolate Fig. More locations will be added soon. For those outside these
regions, That’s it. Truffles are also available online at Thrive Market,
Amazon, and the That’s it. website.
About That’s it.
Since 2012, That’s it. has revolutionized the natural foods
category in the United States with a portfolio of simple, nutritious snacks
made from real, whole foods. Every product in the That’s it. lineup contains six
real ingredients or less, free from natural or artificial flavors, sugar
alcohols, or artificial colors.
Its flagship Fruit Bars, now the #1 fruit bar in
America, contain only two ingredients: fruit + fruit. You can find
That’s it. nationwide at Starbucks, onboard United Airlines, and at major
retailers like Target, Whole Foods, Costco, 7-Eleven, Walmart, H-E-B, Publix,
Kroger, and online at Amazon and the That”s it. website.
