The Future of Vietnam’s Tuna Exports: Accelerated Growth in 2025

The tuna sector in Vietnam faced its fair share of challenges in the latter half of 2024. Despite this, the industry managed to achieve a significant milestone with export turnover reaching close to USD 1 billion. However, sustaining this growth trajectory will require renewed momentum and strategic planning for the tuna industry.

Impressive Growth in Seafood Export Turnover

Recent data from Vietnam Customs revealed that tuna exports in December 2024 surged to nearly USD 86 million, marking a 17% increase compared to the same period in 2023. Throughout the entire year, the total tuna export turnover reached USD 989 million, reflecting a substantial 17% increase from the previous year.

Notably, all Vietnamese tuna product groups witnessed a year-on-year increase in exports. While other processed tuna products experienced a resurgence in the final months of 2024, canned tuna products saw a slight decline. Frozen tuna meat/loin products continued to dominate exports and showed significant growth towards the end of the year.

Despite fluctuations, tuna exports to key markets remained strong by the end of 2024. While exports to the EU and Canada saw positive trends, shipments to Japan and Israel faced declines in December.

Opportunities and Challenges in 2025

Looking ahead to 2025, Vietnam’s tuna industry is poised to maintain its growth momentum fueled by increasing demand and favorable tariff policies in international markets. Innovations in tariff policies, particularly in the US, are expected to provide a further boost to exports.

Analysis suggests that under a potential second term of a previous US administration, Vietnam could benefit from tariffs imposed on Chinese imports. Additionally, the reinstatement of tariff preferences under trade agreements could create opportunities for businesses to expand their exports to various markets.

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