Maple Leaf Foods Launches Comprehensive 2024 Integrated Report
Maple Leaf Foods has unveiled its annual Integrated Report for 2024, showcasing the company’s financial performance, strategic initiatives, and commitment to sustainability. The report reflects a holistic approach to its operations, detailing how the company aims to maintain its leadership in the protein industry while emphasizing environmental and social responsibility.
Leadership Perspectives
“2024 marked a pivotal year of financial and strategic advancement for Maple Leaf Foods,” stated Curtis Frank, President and CEO of Maple Leaf Foods. “Our strong brand presence, resilient growth strategies, and substantial capital investments have set the stage for our transformation into a consumer-packed goods powerhouse focused on purpose-driven protein.”
Frank further emphasized the renewed Strategic Blueprint, which aims to mold the company into the world’s most sustainable protein provider. He expressed pride in the company’s numerous achievements and the value created for stakeholders.
Commitments to Sustainability
The Integrated Report outlines Maple Leaf Foods’ leadership in critical areas such as sustainability, animal welfare, and food security. The company adheres to key pillars: Making Better Food, Caring for Our People, Communities, and Animals, and Nurturing a Better Planet.
Key Report Highlights
- Making Better Food: Maple Leaf Foods leads the market with innovative offerings. The renowned Schneiders® and Maple Leaf® brands ranked #1 and #2 in Canada’s packaged meats category. The company also successfully launched 50 new products, including Schneiders® Breakfast Sandwiches, to cater to evolving consumer preferences.
- Taking Care of Our People: In 2024, the company completed 11 social compliance audits and improved its Total Recordable Incident Rate (TRIR) to 0.37, marking a 94% enhancement since 2012.
- Taking Care of Our Communities: The Maple Leaf Centre for Food Security has invested $13.3 million in food insecurity initiatives over the past eight years, donating $4 million in food products in 2024 alone.
- Taking Care of Our Animals: Maple Leaf Foods has transitioned to 100% open sow housing and implemented humane processing technologies, enhancing animal welfare standards.
- Taking Care of Our Planet: The company achieved a 5.1% reduction in absolute greenhouse gas emissions and expanded its regenerative agriculture efforts, significantly increasing sustainable farming practices.
Conclusion
Maple Leaf Foods continues to forge ahead with its sustainable commitments and strategic initiatives, marking 2024 as a year of progress and innovation. For more details, the full Integrated Report is available on their website.
For additional insights, view the complete 2024 Integrated Report.
Source: Maple Leaf Foods
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