January 6, 2025 – Atlanta, Georgia – Rainforest
Distribution Corp. (“Rainforest”) announces the completion of its agreement to
acquire substantially all assets of Perfect 10 Distribution, LLC (“P10 Foods”), a food and beverage distributor operating in the Southeast.
This strategic acquisition expands Rainforest’s distribution capabilities
across the East Coast, enhances the execution of retail programs, and increases
support for local and emerging brands.
Alexander Ridings, CEO of Rainforest, commented, “Both Rainforest
and P10 Foods are dedicated to supporting local and emerging brands in their
growth. By integrating P10’s operations with our extensive network, we have
formed a robust platform that enables our suppliers to effectively
reach key markets in the East. This acquisition also ensures our retail partners
have consistent access to an enhanced portfolio of products, enabling them to
stand out in competitive markets.”
Founded in Atlanta by brothers Nick and Steven Carse, P10 Foods was
established to support their popsicle brand, King of Pops, and to help other
emerging brands to thrive in the Southeast. “When we started King of Pops, our
dream was to create the world’s best popsicle and bring joy to every community
we touched,” said Nick Carse, Co-Founder of King of Pops. “As we grew, we
realized that having control over distribution was key to maintaining our
values and supporting other like-minded brands. Starting P10 Foods allowed us
to achieve that, and partnering with
Rainforest is the next step to ensure we can expand our mission and reach new
heights.”
The combination reinforces Rainforest’s commitment to enhancing the
opportunities available to our customers, suppliers, and consumers. Rainforest
expects to begin directly servicing the existing customers of P10 Foods on
February 24, 2025.
Rainforest Distribution
Corp:
Rainforest is a full-service food and beverage
distributor serving more than 4,000 retailers in 22 states across the East
Coast of the United States. Rainforest offers more than 7,000 high-velocity and
on-trend SKUs in ambient, refrigerated, and frozen formats. With distribution
centers in Florida, Georgia, North Carolina, Virginia, Maryland, New Jersey,
and Massachusetts, Rainforest offers customized distribution solutions designed
to ensure customer success in an increasingly competitive marketplace. In
addition to its expansive company-owned direct-store-delivery network,
Rainforest’s extensive sales and merchandising network adds value through
expertise in high-touch perishables, local & emerging brands, custom retail
programs, and the execution of first-to-market concepts.
King of Pops & Perfect
10 Distribution, LLC. (P10 Foods):
Founded
in Atlanta by brothers Nick and Steven Carse, King of Pops began with a simple
goal: to create the world’s best pops.
For fifteen years, King of Pops has been a beloved staple in communities
across the Southeast, delighting customers with its handcrafted pops and
commitment to fun and connection. P10
Foods was established soon after to support King of Pops’ growth and help other
emerging brands thrive. Together, these companies have built a legacy of
innovation, community connection, and fun that will live on with Rainforest.
