PLTFRM
Acquires Presence Marketing to Redefine Omnichannel Growth for Disruptive
Brands
ASPEN; February 27, 2025 – PLTFRM, a leading omni-channel
commerce partner specializing in driving retail and digital sales growth for
brands, has announced the successful acquisition of Presence Marketing, a
leading commerce partner for natural & organic CPG brands. This strategic acquisition enhances PLTFRM’s
service offerings, expands its retail channel reach, and solidifies its
position as the leading growth engine for brands looking to scale in today’s
evolving marketplace.
With the addition of Presence, PLTFRM now
boasts a combined team of over 650 industry experts with strong relationships
at 30+ key retailers, including Walmart, Sam’s Club, Amazon, TikTok Shop,
Target, Costco, Best Buy, Kroger, Whole Foods, Sprouts, Wegmans, and Albertsons. The combined approach will strengthen
PLTFRM’s ability to provide a comprehensive solution that enables disruptive
brands to drive sales growth both digitally and at retail in a wholistic
manner.
“We
are excited to welcome the incredible team from Presence into the PLTFRM
family,” said Noah Bremen, CEO/Founder of PLTFRM. “This acquisition
positions PLTFRM as the most powerful partner for disruptive brands looking to
scale within both digital and physical retail. By integrating Presence’s deep
expertise in the natural & organic channel with PLTFRM’s omnichannel
strategy and technology, we are unlocking new levels of growth and market
access for our brand and retail partners. Together, we are poised for a bright future”
The
addition of Presence allows PLTFRM to offer a wider selection of channel
solutions, including additional retail services and expanded capabilities in
data and category leadership. Furthermore, Presence”s established relationships
and reputation within natural & organic and conventional retailers across
the U.S. will provide new opportunities for growth and expansion.
“Sales
agencies are a crucial component of the CPG ecosystem, acting as the bridge
between brands and retailers,” said Bill Weiland, CEO and Founder of Presence. “Joining
forces with PLTFRM allows us to elevate our service, provide additional value
to our clients, and leverage new resources that will fuel even greater success
in the evolving retail landscape.
The
acquisition marks an important milestone in the continued success and future
vision of PLTFRM as it continues its mission of utilizing industry experience, strong
relationships, data, AI and technology to connect consumers with the world’s
best brands.
About PLTFRM
PLTFRM is an industry-leading omni-channel commerce partner.
The company drives revenue for its brand partners via digital and
brick-and-mortar retail channels, including Walmart, Sam’s Club, Amazon, Tik
Tok, Target, Costco, Best Buy and numerous additional online marketplaces. The
Company’s best-of-breed, mission-critical managed services include omnichannel
sales strategy, E-commerce optimization, supply chain and logistics management,
digital marketing, content services, demand forecasting, retail analytics, and
category management. Established in 2005 and privately held, the Company has a
long history of accelerating brand growth for consumer brands of all sizes,
stages, and industry verticals.
About Presence
Presence
Marketing is the leading natural & organic focused CPG commerce partner in
the United States. With their national footprint, Presence serves a diverse
array of grocery channels, including natural (Whole Foods, Sprouts, Erewhon),
specialty (MOM’s, Fresh Thyme), conventional (Kroger, Publix, Albertsons), and
mass markets (Meijer, HEB), with a strong position in the food, beverage,
nutrition and personal care categories. Presence’s robust services are
complemented by a wide array of proprietary technology applications, which
enhance client productivity and sales strategy.
