AeroFarms Expands Reach with New Greens Products at Harris Teeter
In a significant move for the indoor agriculture sector, Virginia-based AeroFarms has announced that its range of greens products are now available at all Harris Teeter grocery store locations. This expansion allows customers in the Southeast and the District of Columbia to enjoy a variety of fresh, locally grown greens.
Fresh Greens Now at Your Local Harris Teeter
AeroFarms is excited to offer its popular greens, which include “Micro Broccoli,” “Rainbow Mix,” “Micro Kale,” and “Super Mix,” at Harris Teeter stores across seven states. Notably, 20 of these stores are situated within a 90-mile radius of AeroFarms’ facility in Danville, Virginia, providing customers with the freshest options available.
Benefits of Indoor Farming
The indoor farming methods employed by AeroFarms allow for year-round production of greens, addressing seasonal constraints. This innovative approach not only extends the shelf life of products but also significantly reduces food loss, an issue often seen with greens sourced from traditional farming areas like California and Arizona.
Local Accessibility and Sustainability
Dane Almassy, senior vice president of sales and marketing at AeroFarms, expressed the benefits of their geographic proximity to Harris Teeter’s distribution centers. He stated, “The adjacency of our farm in Virginia to Harris Teeter’s distribution centers translates to longer shelf-life, shorter transportation routes and, ultimately, more time for shoppers to use and enjoy our microgreens.”
Customer Experience Enhancement
This partnership not only delivers fresher produce to consumers but also emphasizes sustainability and local sourcing, a growing trend among shoppers today. As customers increasingly seek healthy and sustainable options, AeroFarms is well-positioned to meet this demand.
Conclusion
With the introduction of AeroFarms’ greens at Harris Teeter, residents in the Southeast can look forward to enjoying fresh, nutritious microgreens that are grown using advanced indoor farming techniques. This collaboration signifies not only a step forward for AeroFarms but also for consumers eager for sustainable food options.
