Kite Hill Challenges Consumers to Try More Dairy-Free Foods Throughout February

Hayward, Calif., January 28, 2025 – U.S. consumption
of dairy alternatives has risen in the last five years, and it is
predicted to continue growing. In fact, nearly half (45%) of Americans who
consume plant-based alternatives reported they plan to increase their intake of
dairy-free foods in the next three years, demonstrating a sustained consumer
interest in dairy-free products. 

In an effort to encourage and inspire individuals new to
dairy alternatives, Kite Hill, the
creator of premium delicious dairy-free foods, is challenging consumers to try
more dairy-free foods next month through its new Dairy-Free February campaign.
Launching February 1, the campaign will roll out educational content
highlighting the perks of dairy-free products – from the nutritional benefits
to the positive environmental impacts. 

“Our mission at Kite Hill is to both debunk and defy
all dairy-free expectations by creating great-tasting foods that help people
feel their best,” says Connie Sintuvat, vice president of marketing at Kite
Hill. “Across our #DairyFreeFeb campaign, we’re asking one simple thing of
consumers: try us. Slip protein-packed, zero-sugar Kite Hill Greek Yogurt into
your smoothie, or add Kite Hill cream cheese to your favorite dessert recipe,
and you’ll be pleasantly surprised with our delicious taste and texture. Kite
Hill makes it easier than ever to try more dairy-free products!”  

A new survey by Atomik Research, commissioned by Kite Hill,
showcases the growing interest in the category, with 68% of U.S. adults
considering trying dairy-free products in 2025 because of the health benefits
and desire to increase their daily protein intake. Other key findings from the
survey include: 

• 83% of Gen Z say they
  purchase or use dairy-free products a few times a month or more, compared
  to 76% of Millennials. 

• More than 1 in 3 U.S.
  adults (36%) reported that more information about health benefits would
  get them to consider trying more dairy-free products for a month. 

• Among U.S. adults who
  say they purchase or use dairy-free products, over half (52%) say almond
  is the dairy-free product ingredient they prefer most, significantly
  beating out coconut (18%), oat (15%), and rice (7%).

Kite Hill is also celebrating Dairy-Free February with the
launch of its influencer-led campaign, “Try Day, Fridays.” Each Friday
throughout the month, a new cooking-focused creator will share a unique
dairy-free recipe, inspiring their audience to try more dairy-free foods. From
quick, high-protein snacks to indulgent date-night dinners, these weekly
creations will showcase the versatility and deliciousness of dairy-free meals,
proving that trying dairy-free doesn’t mean sacrificing flavor or fun in the
kitchen. As part of the campaign, Kite Hill is partnering with holistic private
chef and nutrition expert Jane Olivia to
share tips on elevating home-cooked snacks and meals with delicious dairy-free
ingredients.