Maria Shriver & Patrick Schwarzenegger’s Mission-Driven Brand To Showcase Brain-Boosting Protein Bars
LOS ANGELES, CA (February 25, 2025) — MOSH, the mission-driven Brain Brand® co-founded by Maria Shriver and Patrick Schwarzenegger, will make its first-ever appearance at Natural Products Expo West, taking place March 4-7, 2025 in Anaheim, CA. This debut follows significant company milestones, including a successful rebrand, a category-revolutionizing reformulation of its protein bars, and an expansion into Sprouts and Kroger. Attendees will be able sample the brand”s retail lineup, which includes Cookie Dough Crunch, Peanut Butter Chocolate Crunch, Lemon White Chocolate Crunch, and Blueberry Almond Crunch.
“Our vision from the start has been to make brain and body nutrition available to everyone,” said MOSH co-founder Patrick Schwarzenegger. “Our first appearance at Expo West represents a pivotal moment in this mission, coming at a time when we’re rapidly expanding our retail footprint in order to make brain-supporting nutrition more accessible for everyone.”
MOSH’s brain-boosting protein bars are the first and only on the market to feature Cognizin® Citicoline, a premium nootropic scientifically studied for its beneficial effects on focus, attention, and memory. Each MOSH bar combines Cognizin® with the company’s signature brain blend (including lion’s mane, ashwagandha, omega-3s, and vitamins B12 and D3), creating a unique cognition powerhouse that supports both physical and brain health—and positions MOSH as an emerging category leader in the functional snack space. Moreover, every bar purchased helps fund critical Alzheimer’s research.
The brand’s presence at Expo West will include a special appearance by Maria Shriver, who will be available to discuss her personal journey in creating MOSH and her and Patrick’s commitment to change the narrative surrounding brain health.
“Our debut at Expo West is more than just a trade show appearance,” added MOSH co-founder Maria Shriver. “It’s an opportunity to share our story and mission with the natural products community, while highlighting how far we’ve come in making brain health both convenient and delicious.”
Attendees will have multiple opportunities to engage with the brand throughout the show:
- MOSH Main Booth #N1317 – March 5-7
- Special Appearance by Maria Shriver at Keynote: The State of Natural & Organic – March 5, 8:30-10AM
- Maria Shriver at MOSH Main Booth – March 5, 10-12PM
- Morning Coffee Hour with Copper Cow Coffee at MOSH Main Booth – March 6, 9:30-11:30am
For more information about MOSH, visit moshlife.com or follow @moshlife on Instagram and Facebook, and @mosh_life on TikTok.
ABOUT MOSH
Founded by Maria Shriver and Patrick Schwarzenegger, MOSH was born from a deeply personal journey after the mother-son duo witnessed a loved one’s battle with Alzheimer’s. This ignited their shared mission to encourage every generation to proactively nurture their brain health; now, MOSH is revolutionizing the protein bar category by prioritizing both physical and cognitive nutrition. Its nutrient-dense formulation is the first and only on the market to feature science-backed Cognizin® Citicoline, a premium nootropic that has been scientifically studied for its beneficial effects on focus, attention and memory. The company also serves as a resource for brain health education, and every MOSH purchase helps fund research at the Women’s Alzheimer’s Movement (WAM) at Cleveland Clinic. For more information, visit moshlife.com.
